Digital Marketing: Creating content that Ranks: Part 1

One of the many facets of digital marketing is content creation. When I say that it is one of the most fascinating but intellectually taxing things to do, especially continuously, I believe I speak for many content creators. It calls for a certain amount of patience and creativity, the latter of which comes from staying up to date with trends in news, technology, consumer preferences, and algorithmic developments.

Here is my process for creating content: what I consider to be the prerequisites for producing content that ranks and yields the desired results.

Understanding the algorithm

To provide users with the most relevant and engaging content, search engines and social media platforms constantly modify and improve their content-crawling algorithms. It is crucial to comprehend how these changes impact content distribution, in particular the criteria web crawlers use to evaluate content. In the case of social media, the content that receives the most reactions within a specific amount of time after being posted is promoted more, so the content creator must understand how?people respond. In the case of Google, backlinks, forward links?and headers (H1 -?H6) make it simple for crawlers to organize information and assess its legitimacy before recommending it to users.

Understanding the product.

One must fully comprehend the product to develop engaging and meaningful content. The more you become familiar with the product the easier it becomes to come up with ideas on how to market it. A product can be portrayed from a variety of perspectives, such as the advantages, distinctive features, setting, and brand. Everything depends on how well you comprehend the product.

Traffic target word search

Digital marketing is a game of numbers, specific numbers. It is possible to reach the exact people ideal for the product online without wasting one’s efforts. By using tools like Google Ads, you can conduct online word searches to find the best combination of words to use, the expected traffic weekly, and monthly, the times the traffic is at its highest, and the level of competition for that particular phrase. Short phrases, like "digital marketing," have a higher chance of generating traffic, but they are too general and vague. Longer phrases, like “digital marketing practices in Zimbabwe”, for instance, may receive less traffic overall but are highly effective if relevant to the product. Here, you must experiment with word combinations to find the one that will increase traffic while remaining accurate and pertinent to the product. Consider it an effort to go beyond the 80/20 rule of commerce.?

The next instalment will look at the essentials of proper marketing content.