Digital Marketing Crash Course for Traditional Marketers

I was lucky enough to start my eMarketing career (you call it Digital Marketing) when I was 25 years old, at a time where all my marketing colleagues were taking jobs in traditional marketing field. Today, I am 35+ and every time I meet colleagues of the same age I hear the sentiment “I am clueless about this digital trend and I feel like I am too old to learn the game. We are outdated and young generation is taking it over”.

While this is the general sentiment of the well experienced traditional marketers, most of the positions in digital marketing field are now filled with relatively young marketers with not much of an experience in the field, but with very attractive salaries.

But reality is, experience matters. Lacks of experience among the youngsters who take up senior roles in digital marketing sometimes negatively affect the overall marketing efforts of your brand.

What if you can top up your marketing experience with the skills of digital marketing and social media?

This is why I proposed to eBusiness Academy to design a quick crash course for experienced marketers to learn the basic stuff of Digital Marketing. Once you learn these first few steps, you will feel much more comfortable in exploring more on your own. More than everything else, you will at least be able to speak the same language as your digitally savvy subordinates and colleagues.

Digital Marketing is not anymore an optional skill to have for marketing professionals. With 1 out of every 4 Sri Lankans accessing Facebook at least once a month, digital now has become the second most important marketing communications channel.

Never be shy to learn something new. Don’t hesitate to ask questions you may sometime feel like ‘stupid’ questions to ask.

Enroll for this four hours crash course to learn the first steps of Digital Marketing. Call eBusiness Academy on 011 - 7232277 or 077 -2158855 for more details.