Digital Marketing Course After 12th: Eligibility, Fees, Syllabus, Duration

Are you thinking of making your future in the field of digital marketing after the 12th? If the answer is yes, then you can read this article of ours, it will help you to understand digital marketing.

If you are searching digital marketing courses on Google then you are interested in learning digital marketing and you want to start a career in this field. I believe that you are making the right decision by entering this field. The job opportunities in this field are huge and the salary growth opportunities are also more as compared to other fields. If you also after 12th if you want to do a digital marketing course

Read our complete article to learn more about the eligibility, syllabus, certification, fee, and duration of the Digital Marketing course.

• Table of Content -
• Digital Marketing Courses Details
• What is Digital Marketing?
• Why should I do a digital marketing course after the 12th?
• B2B versus B2C digital marketing
• B2B versus B2C digital marketing
• What Does a Digital Marketer Do?
• Benefits of digital marketing
• Creating a digital marketing strategy
• Digital Marketing Course After 12th – Check Fees & Duration
• Key Performance Indicators (KPIs) in Digital Marketing
• Digital marketing syllabus for beginners
• Minimum Qualification for Digital Marketing Course
• Digital Marketing Job Scope in India
• Digital Marketing Salary in India 2024
• ?Free Digital Marketing Courses in 2024
• Conclusion
• Frequently Asked Questions (FAQs)

Digital Marketing Courses Details?

• Course –???????Digital Marketing Course After 12th
• Eligibility –????12th Pass or min 10th pass?
• Course type –??Online and offline both?
• Course by –?????Unique It Services
• Fees –??????????25K with Free Internship 3 months
• Placement –????100% job assurance
• Duration –?????4 to 6 Months

What is Digital Marketing?

Digital marketing, which can also be called online marketing, in this we promote our brand through digital mediums or through the internet so that we can sell these products to our potential customers. As a medium of digital marketing, we use emails, and social media mediums like Facebook, Instagram etc. Along with this, we can do digital marketing in the form of text messages and multimedia messages.

Why should I do a digital marketing course after the 12th?

In digital marketing, we can easily reach our favorite customers through online and digital mediums, so we can also call it online marketing in other words. This is a type of marketing that uses only digital mediums for marketing.

How can digital marketing benefit you? Like if you like to write, then you can make a website and write a blog or article and earn money easily.

Today, all the successful businesses that we are able to see around us like Amazon, Flipkart, Shopify, etc. are in this place due to digital marketing. Through YouTube or any online medium, we can not only earn money by showing any of our talents. Instead, they can also become famous easily. Using digital media strategy, you can easily increase any of your online YouTube channels, blogs, etc.

B2B versus B2C digital marketing

In the context of B2B interactions, clients often engage in protracted decision-making processes, translating to elongated sales funnels. Strategies centered on cultivating relationships are notably efficacious for these clients. Conversely, within the B2C realm, customers exhibit a propensity to be more responsive to short-term promotions and succinct messages.

B2B transactions predominantly hinge on logical analysis and substantiated evidence, a narrative adeptly presented by adept B2B digital marketers. On the contrary, content tailored for B2C audiences leans towards evoking emotions, focusing on generating positive sentiments surrounding a purchase.

B2B decision-making commonly necessitates input from multiple stakeholders. Consequently, marketing materials that influence these decisions typically emphasize shareability and accessibility through downloads. In contrast, B2C consumers favor establishing personal connections with brands to fortify their loyalty.

Types of digital marketing

Search engine optimization (SEO) functions more as a marketing tool than a distinct form of marketing. According to The Balance, it involves the intricate practice of rendering web pages appealing to search engines.

The essence of SEO resides in its amalgamation of artistry and scientific analysis. SEO assumes a scientific aspect as it necessitates meticulous research and careful evaluation of diverse contributing factors, all aimed at attaining the most elevated ranking possible on a search engine results page (SERP).

Presently, paramount considerations when optimizing a web page for search engines encompass:

• Content Excellence: The caliber of content presented.
• User Engagement: The extent to which users interact with the content.
• Mobile Compatibility: The adaptability of the content to various mobile devices.
• Inbound Link Quantity and Quality: The number and caliber of incoming links.

1. Content marketing

As previously mentioned, the caliber of your content holds significant sway in optimizing a webpage. Consequently, SEO plays a pivotal role in content marketing – a strategy grounded in distributing pertinent and valuable content to a specific target audience.

Similar to all marketing strategies, content marketing seeks to allure leads that ultimately evolve into customers. However, it diverges from conventional advertising. Instead of enticing potential customers with the anticipated value of a product or service, it furnishes value for free through written material, including:

Blog posts

E-books

Newsletters

Transcripts of videos or audio

Whitepapers

Infographics

2. Social media marketing

• Engaging people in online conversations to drive traffic and enhance brand recognition is the essence of social media marketing. This approach empowers you to spotlight your brand, products, services, company culture, and more. Given the vast number of individuals investing their time in social media interactions, focusing on social media marketing can yield substantial benefits.
• The leading digital platforms for social media marketing encompass Facebook, Twitter, and Instagram, while LinkedIn and YouTube are not far behind. Your choice of social media platforms should align with your business objectives and target audience. For instance, if your aim is to cultivate new leads for your FinTech startup, directing your efforts towards LinkedIn is prudent, given the active presence of industry professionals on the platform. Conversely, if your brand caters to younger consumers and follows a B2C model, running social media advertisements on Instagram might be more effective.
• Since social media marketing hinges on active engagement from the audience, it has gained immense popularity as a means of garnering attention. It holds the top spot as the favored content medium for B2C digital marketers at a staggering 96%, and its influence is expanding within the B2B domain as well. According to the Content Marketing Institute, 61% of B2B content marketers have increased their utilization of social media this year.

Developing an impactful social media marketing strategy requires adherence to key best practices. Here are some of the fundamental social media marketing best practices to consider:

• Produce compelling and top-notch content
• Responsively address comments and inquiries with professionalism
• Establish a consistent schedule for social media posts
• Time your posts appropriately for maximum visibility
• Enlist social media managers to bolster your marketing endeavors
• Understand your audience and their preferred active social media platforms
• For further insights into how Mailchimp can enhance your social media strategy, explore the comparison between our free social media management tools and others available

3. Pay-per-click marketing

Pay-per-click (PPC) stands as a digital marketing approach where you are charged a fee for each click on your digital advertisements. This method deviates from paying a fixed sum to continuously display targeted ads across online platforms. Instead, you exclusively pay for the ads that users engage with. However, the mechanisms governing when and how people encounter your ads are somewhat more intricate.

Among the prevalent PPC forms, search engine advertising holds prominence, with Google Ads being a favored choice due to Google’s search engine dominance. When a slot opens up on a search engine results page (SERP), a prompt action transpires. An algorithm assesses each ad’s merits, considering elements like:

• Ad Quality
• Keyword relevance
• Landing page quality
• Bid Amount
• Consequently, PPC ads are positioned atop search engine result pages according to the aforementioned criteria whenever users execute specific queries.

Every PPC campaign defines one or more desired actions that users should undertake after clicking an ad. These actions, known as conversions, could be transactional or non-transactional. While a purchase stands as a transactional conversion, activities like signing up for newsletters or placing a call to your office are non-transactional conversions.

Irrespective of the chosen target conversions, it’s possible to monitor them through your selected digital marketing platforms, offering insights into the efficacy of your campaign.

4. Affiliate marketing

Affiliate marketing is a digital marketing strategy that allows individuals to earn money by promoting another person’s business. This can involve either being the promoter or partnering with one. The underlying process remains the same in both cases.

• This approach operates on a revenue-sharing model. If you’re the affiliate, you receive a commission for each sale resulting from your promotional item. As the merchant, you compensate the affiliate for every successful sale they contribute to.
• Some affiliate marketers focus on reviewing products from a single company, often via blogs or third-party platforms. Others establish relationships with multiple merchants.
• Whether you intend to be an affiliate or seek one, the initial step is establishing a connection with the other party. This could involve utilizing digital platforms to link affiliates with retailers, or you might initiate or join a single-retailer program.

If you’re a retailer looking to work directly with affiliates, there are several ways to make your program appealing. Providing affiliates with the necessary tools is crucial.

5. Native advertising

Native advertising hides behind the surrounding material in an effort to blend in and not be immediately identifiable as such. This strategy was developed in reaction to consumer skepticism of advertisements. Due to their paid nature, advertisements are frequently perceived as biased, which disengages people.

By first providing useful information or entertainment before gradually inserting advertising content, native ads get around this skepticism and minimize the “ad” element.

It’s crucial to clearly identify native advertisements with terms like “promoted” or “sponsored.” Readers may interact with content if these warning signs are hidden, which could prevent them from realizing it is advertising.

6. Influencer marketing

Similar to affiliate marketing, influencer marketing hinges on collaboration with an influencer, a person boasting a significant following, such as a celebrity, industry expert, or content creator. These influencers endorse your products or services to their followers across various social media platforms.

Influencer marketing suits both B2B and B2C companies seeking to reach new audiences. However, it’s vital to collaborate with reputable influencers as they effectively represent your brand. The wrong influencer could damage consumer trust in your business.

7. Marketing automation

Marketing automation employs software to power digital marketing campaigns, streamlining advertising processes and enhancing efficiency. This enables a focus on strategy development rather than time-consuming tasks.

While marketing automation might seem optional, it substantially boosts audience engagement.

Statistics reveal:

90% of US consumers find personalization appealing

81% of consumers desire better brand understanding

77% of companies acknowledge real-time personalization’s value, yet 60% struggle with implementation

Marketing automation ensures businesses meet personalization expectations. It facilitates:

Gathering and analyzing consumer data

Designing targeted marketing campaigns

Delivering digital marketing messages to appropriate audiences at optimal times

Many automation tools utilize prospect engagement data to determine follow-up strategies. This level of real-time customization permits personalized marketing without added time demands.

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8. Email marketing

Email marketing involves sending promotional messages with the hope of eliciting prospect engagement. While the concept is straightforward, execution involves complexity. Essential prerequisites include:

• Personalizing content within the body and subject line
• Clearly communicating the type of emails subscribers will receive
• Providing a simple unsubscribe option in the email signature
• Integrating both transactional and promotional emails

Desired campaign outcomes encompass prospects viewing your content as a valuable service rather than mere promotion.

Email marketing, effective on its own, is further enhanced when combined with strategies like marketing automation. This segmentation and scheduling approach ensures emails cater to customer needs.

To craft exceptional email marketing campaigns, consider:

• Segmenting your audience for relevant messaging
• Ensuring mobile device compatibility
• Developing a campaign schedule
• Conducting A/B tests

9. Mobile Marketing

Mobile marketing engages target audiences on their mobile devices, including smartphones and tablets, through methods like SMS, MMS, social media notifications, and mobile app alerts.

Optimizing content for mobile devices is essential. With 85% of Americans owning smartphones, crafting content for computer and mobile screens expands marketing reach.

What Does a Digital Marketer Do?

A digital marketer collaborates with various channels to generate leads and cultivate brand awareness. Moreover, they analyze measurable analytics to pinpoint weaknesses and devise performance-enhancing strategies. Here are diverse roles within the realm of digital marketing that you can pursue as a career:

SEO Manager

An SEO manager assumes the tech-savvy responsibility of devising, executing, and overseeing a company’s SEO strategy. A pivotal day-to-day duty of an SEO Manager is:

Key Metric: Organic Traffic

A critical performance indicator that gauges and monitors the effectiveness of SEO endeavors and content. It correlates with brand recognition and customer acquisition, yielding higher conversion rates than paid traffic and creating a robust sales funnel.

Content Marketing Specialist

A content marketing specialist is a skilled customer-centric writer tasked with crafting captivating, informative, valuable, and shareable content for digital campaigns. Their content engages potential customers, leaving a lasting impression and driving conversions. A significant day-to-day task of a content marketing specialist is:

Key Metrics:?Time on Page, Overall Blog Traffic, YouTube Channel Subscribers

These metrics are essential for gauging how many visitors view, share, and subscribe to your website or video content within a specific timeframe. Monitoring these metrics helps identify performance trends, consistency, and factors influencing overall traffic.

Benefits of digital marketing

Digital marketing boasts extensive reach, effectively engaging a vast audience. Beyond this, it offers several advantages for amplifying marketing endeavors:

1. Wide geographic reach: Ads posted online are accessible across locations, widening your business’s market reach across diverse digital channels.
2. Cost efficiency: Digital marketing’s reach surpasses traditional methods at a lower cost. Overheads for newspaper ads and TV spots are high, and control over message visibility is limited.
3. Measurable results: Unlike traditional strategies, digital marketing enables real-time tracking of desired conversions, such as email open rates, website visits, and purchases.
4. Enhanced personalization: Digital data collection provides more precise customer insights than offline methods, allowing targeted content delivery.
5. Improved customer engagement: Digital marketing enables real-time interaction, driving active engagement and brand loyalty.
6. Convenient conversions: Immediate action is feasible with digital marketing. Prospects can click links or save content, proceeding through the sales funnel promptly.

Creating a digital marketing strategy

businesses and novice digital marketers. However, crafting an effective digital marketing strategy to boost brand awareness, engagement, and sales can be achieved through these foundational steps:

1. Set SMART Goals:?Establishing Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals is essential for any marketing strategy. Prioritize goals that drive your strategy forward rather than stagnating it.
2. Identify Your Audience:?Before launching a campaign, define your target audience based on shared attributes such as age, gender, demographics, or purchasing behavior. This understanding guides your choice of digital marketing channels and content.
3. Create a Budget:?Allocate funds effectively toward your goals by creating a budget aligned with your SMART goals and chosen digital channels.
4. Select Digital Channels:?Choose from various channels such as content marketing, PPC campaigns, and more, based on your goals, audience, and budget.
5. Refine Your Efforts:?Analyze campaign data after each campaign to identify successes and areas for improvement. This informs future campaign enhancements. Utilize digital tools and platforms for easy data tracking, such as Mailchimp’s digital marketing analytics reports.

Digital Marketing Course After 12th – Check Fees & Duration

• Digital Marketing Course Duration –?4 to 6 Months
• Digital Marketing Fee –?INR 25k

Key Performance Indicators (KPIs) in Digital Marketing

Here are a few typical KPIs that marketers use to assist businesses in achieving their goals:

• Blog Posts:?This KPI assists in determining the frequency of a company’s monthly blog posts.
• Clickthrough Rates:?This metric evaluates the number of clicks resulting from email distributions, including email opens and link clicks that result in purchases.

Digital marketing syllabus for beginners

Before doing a digital marketing course, it is very important for you to know about digital marketing courses. In this article, you are told the topics that you are going to learn in the digital marketing course. Which is very important to be included in the syllabus of your digital marketing course.

• Basic Digital Marketing
• Website Planning, Building & Hosting
• Marketing Planning (4p Modal)
• Google My Business (GMB) and?Local SEO
• Content planning, writing, and marketing.
• Email automation?and marketing
• On-the-page, off-page, and technical SEO
• google ads
• Google search console (GSC)
• Facebook and Instagram ads
• Remarketing and Retargeting
• Google Analytics
• affiliate marketing
• Blogging
• YouTube Channel growing and earning
• Graphics designing ex Canva

Minimum Qualification for Digital Marketing Course

1. Individuals having degrees from any stream can easily sign up for digital marketing courses. Or you can take admission in a digital marketing course.
2. If you want to do Diploma in?Digital Marketing, then you must have 50% marks in aggregate in the 12th class.
3. If a person wants to do Post Graduate Diploma in Digital Marketing, then that person must have a good grade point of about 50% marks in graduation from any discipline.
4. If a person wants to do MSc or MBA in Digital Marketing, then he must have 50% marks in aggregate in graduation from any recognized college in the country.

Digital Marketing Job Scope in India

Presently there are a lot of job opportunities in digital marketing in India, due to the following –

1. Digital Marketing is still a new field in India.
2. Presently every type of company needs digital marketers and marketing.
3. There will be more than lakhs of jobs in digital marketing in the coming time.
4. In India, currently, there are still a small number of digital marketers in the market.
5. Today, experienced people are given the highest salary amount in digital marketing jobs.

Digital Marketing Salary in India 2024

Digital marketing salary?in India is very good not only for experienced people but also for freshers. Also, even if you have little experience in the digital marketing field, you can still get a handsome salary.

• The salary in digital marketing for freshers is 2 to 3 lakhs per annum and sometimes this amount increases to 4.5 to 5 lakhs per annum. But it depends on your skills and knowledge.
• If you have 5 to 10 years of experience in the field of digital marketing, then the salary is Rs. 12 to 20 lakhs per annum. becomes easily.
• If you have 10+ years of experience in the field of digital marketing then you can easily get 20 lakhs to 50 lakhs annually.

?Free Digital Marketing Courses in 2024

1. Semrush Academy

• Course duration: 15-20 hours only
• Admission Type:?only Online (By registering through Email)
• Certificate:?SEMrush Academy Certification
• Course type:?only Online
• Placement Assistance:?No
• Fees:?Free of cost

2. Hubspot Academy

Admission Type:?Online (By registering through Email)

Fees:?Free of cost

Placement assurance?: No

Course type: Online

Certificate course: Hubspot Digital Marketing Course Certificate

Admission Type:?Online (By registering through Email)

3. Google Digital Garage?

Course duration: 40 hours only

Admission Type: Online (By registering through Email)

Placement assurance :?No

Course Mode:?Online only

Certificate course:?Google Digital Garage Certificate

Conclusion?

We hope that you must have known and learned a lot from our article about Digital Marketing Course after the 12th. Digital marketing is really needed by every business today.

If you do a digital marketing course after the 12th then you can be a most sought-after person in the coming years if you start learning this course today.

Frequently Asked Questions (FAQs)

What is the qualification for digital marketing?

For most digital marketing courses, the minimum required eligibility is graduation from an institute/university in any field or 12th pass students can also make their future in digital marketing. And it should be recognized by the government. There are also some specialized courses that are offered to professionals and trainees.

How do I get started in digital marketing?

• First of all, you should register your name in Digital Marketing Bootcamp.
• Start gathering projects together into a professional portfolio.
• Start developing transferable skills.
• Start creating a tailored resume.

Top Digital Marketing Courses After 12th ?

Course Options Eligibility Tuition Details

BBA in Digital Marketing 12th Grade Rs 23,450 to Rs 35,451 Per Year

BA (Hons) in Digital Marketing 12th Grade Rs 45,000 to 55,000 Per Year

B.Sc in Digital Marketing 12th Grade Rs 40,000 to 57,000 Per Year

Diploma in Digital Marketing 12th Grade Rs 13,782 to Rs 25,102

Can I study digital marketing after 12th?

Absolutely, you can certainly opt for a digital marketing course after completing your 12th grade. Several courses are available that equip you with the necessary skills to excel in the realm of digital marketing. However, it’s crucial to select a reputable course that provides the knowledge and skills essential for your success.

What is the qualification to study digital marketing?

Individuals who want to join online digital marketing courses must normally have completed their 10+2; however, some programs may call for graduates with a minimum GPA of 50%.

Is digital marketing easy?

Digital marketing offers a fresh method for promoting websites and spurring expansion. To be precise, understanding digital marketing isn’t particularly difficult. You can quickly get a thorough understanding of digital marketing concepts with persistent effort and a willingness to learn.

Is digital marketing a good career?

Digital marketing is quickly becoming a highly sought-after professional path for anyone looking to establish themselves in the digital world. The Indian digital marketing market was valued at an astounding Rs. 367 billion in 2022.

Who is eligible for a digital marketing job?

For the majority of digital marketing courses, the minimum eligibility requirement is a graduation degree in any field from a government-recognized institution or university. Furthermore, there are specialized courses tailored for professionals and interns.

Is digital marketing good for freshers?

Numerous entry-level roles in digital marketing do not necessitate prior experience, and many employers are open to providing on-the-job training for newcomers. Moreover, there are numerous digital marketing courses and certifications accessible to assist freshers in acquiring essential skills and knowledge.

What is the scope of digital marketing?

Businesses harness social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing endeavors. B2B marketers actively engage on platforms like LinkedIn and Twitter to generate leads.

Is digital marketing high paying?

Salary Range (Approx) ? A Social Media Marketer can expect an average salary ranging from 2 LPA to 12 LPA.

Is 3 months enough to learn digital marketing?

Typically, it takes individuals anywhere from one to three months to grasp various digital marketing tools and techniques. Mastering these skills through practical application usually requires six months to a year.

What Is the Scope of Digital Marketing?

Similar to other roles in the tech sector, numerous digital marketing positions offer the option to work from home, often accompanied by a higher salary than many entry-level roles. Securing a digital marketing job is a direct path for newcomers in the tech field to initiate their career journey.

How do I start a career in digital marketing?

Enroll in a Digital Marketing Course.

Identify Your Specialization.

Gain Practical Experience.

Establish Your Online Presence.

Work as an Employee or Consultant.

Craft an Outstanding Resume and Cover Letter.

Apply for Job Opportunities and Prepare for Interviews.

Foster Networking and Consider Freelancing.

What is the basic salary for digital marketing in India?

In India, the salary for Digital Marketers varies from RS 0.3 Lakhs to RS 9.1 Lakhs, with an average yearly salary of around RS 3.0 Lakhs. These figures are calculated based on the latest data collected from thousands of Digital Marketers.

What is?future of digital marketing?

The forthcoming landscape of digital marketing combines Artificial Intelligence-driven solutions and data science, ushering in an era where brands can leverage the potential of content-aware systems to the fullest.

Which city is best for digital marketing in India?

Answer: Delhi emerges as the top destination for digital marketing job prospects in India. The city boasts a multitude of digital marketing agencies, including industry giants like Google, Facebook, Twitter, and Microsoft.

What is the cost of digital marketing course?

Course Duration Digital Marketing Course Fees

Digital Marketing Certificate Courses (1 year) INR 500 – INR 3,50,000

Diploma in Digital Marketing (1 – 2 years) INR 1,50,000 – INR 4,50,000

Undergraduate Digital Marketing Courses (3 years) INR 1,00,000 – INR 4,00,000

Can I start digital marketing with no experience?

Building a successful digital marketing career in 2023 is entirely feasible, regardless of your current experience level. You can distinguish yourself as a dependable digital marketing specialist by acquiring relevant skills, gaining practical experience, creating a portfolio, and completing online training.

Where can I learn digital marketing for free?

HubSpot Academy: HubSpot Academy provides certification and training programs to educate individuals about inbound marketing and the functioning of HubSpot software.

Copyblogger: This resource offers valuable insights into marketing strategies.

Coursera:?An online platform that hosts a variety of courses, including marketing-related ones.

Udemy:?Known for its diverse course offerings, Udemy includes various digital marketing topics.

WordStream:?A source for marketing expertise and guidance.

edX:?An online learning destination that offers a range of marketing courses.

LinkedIn Learning (formerly Lynda.com): An educational platform with a wide array of courses.

Alison:?This platform provides free courses on various subjects, including marketing.

What is freelance digital marketing?

Freelance digital marketing refers to a type of self-employment in which individuals offer their digital marketing services on a project-by-project basis to various clients or businesses. Instead of being full-time employees of a single company, freelance digital marketers work independently and often remotely.

Freelancers in digital marketing typically have expertise in areas such as search engine optimization (SEO), social media marketing, content creation, email marketing, pay-per-click (PPC) advertising, and more. They collaborate with clients to understand their marketing needs, develop strategies, execute campaigns, analyze results, and provide.

How to get into digital marketing ?

Gain Practical Knowledge: Practical experience is crucial. Create your own blog or social media accounts to practice what you’ve learned. Experiment with different strategies and tactics to understand how they work.

Build a Portfolio: As you gain experience, compile your work into a portfolio. This can include case studies, examples of successful campaigns, and any other relevant projects.

Get Certified: Many platforms offer certifications in digital marketing. Google, HubSpot, and Facebook, for example, offer free courses and certifications that can boost your credibility.

How to start a digital marketing company ?

Choose a suitable business name and register it.

Decide on your business structure (sole proprietorship, LLC, partnership, etc.).

Obtain any necessary licenses or permits to operate legally in your area.

Create a Strong Online Presence:

Develop a professional website that showcases your services, portfolio, team, and contact information.

Optimize your website for search engines (SEO) to attract organic traffic.

Build a Portfolio:

Even if you’re just starting, create sample projects to demonstrate your skills and capabilities.

Showcase case studies, successful campaigns, and results you’ve achieved.

Develop Pricing Structure:

Determine your pricing strategy based on factors like the complexity of services, your experience, and the market rates.

Decide if you’ll offer different packages or custom solutions.