Digital Marketing and Chabot’s
Apsar Hassan
Spark Media | Empowering Logistics Firms with Tailored Digital Marketing Strategies, Specializing in Elevating Visibility, Lead Generation & Brand Growth in the Logistics Industry
Chatbots are becoming more and more popular in the business world as an alternative to customer service departments. Businesses have been relying on ChatBot s that customers can interact with through SMS or Facebook Messenger, enabling them to answer questions, resolve issues, and provide product recommendations. The goal is clear: reduce costs while improving the user experience.
Chatbots are going to be the future of digital marketing, and they’re here to stay. ChatBot s can automate and improve marketing strategies, and make companies more efficient in their customer care.
Today, we live in a digital world. There is an opportunity to use ChatBot s as a marketing tool to connect with your audience. There are several ways to use a chatbot to improve your business.
A chatBot can be used in customer service and sales. This year there will be more than 6 billion messages sent every month through messaging apps such as Facebook Messenger and SMS. These are huge numbers, and the potential is enormous. It opens up new opportunities for small businesses to compete with large companies.
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ChatBot s have more applications than many people realize. They aren’t just a novelty, they are a new way of interacting with the web and mobile applications. ChatBot s can provide information or help you complete tasks through direct messaging. There are already several popular chat Bot platforms and tools on the market today. Here is a breakdown of their capabilities and how each one works.
Microsoft Bot Framework, Amazon Lex, IBM Watson, Dialog Flow (Google), Api.ai, Wit.ai, Facebook Messenger Bot API, and Azure Bot Services are the top chatbot platforms available today. These tools allow companies to
As the technology continues to grow, consumers are getting more and more comfortable with the idea of chatting with a bot as they would with a human. In fact, 56 percent of people want to be able to talk to brands on messaging apps like Facebook messenger and WhatsApp.
But how do you know if your chatbot is doing its job? There are three metrics that can help you understand how successful your chatbot is: engagement, retention, and conversion.
The chatbot revolution is here, and companies should start creating them as soon as possible