Digital marketing cert MTU

Digital marketing cert MTU

The top question I have been asked since September is why I returned to study. The easy question is, I love it. You always have something to learn.

Returning this September was a little different and I underestimated how busy work would be. However the mixture of evenings and weekends and individual and group work worked well.

Having two very different teachers in Zahid Aslam and Stephen Ryan made the course very interesting. Bringing in Amy Buttimer with her knowledge was truly appreciated.

The course started with an overview of digital and its ever-changing landscape. It highlighted how quickly things change and how much change is just around the corner. The module introduced us to the concept if the digital trifecta and marketing3.0.

Next Came Social media. This is where I have worked for over a decade so I loved delving into each platform and their unique opportunities.

Next was the Website. This for me was the hardest module . I know what I need to know but will I ever create a website? probably not. However, I loved the Stats. I am without a doubt a numbers person so loved this side of paid advertising and Google Analytics.

Finally, Applied Digital. This was my favourite part of the course. Getting to work in a team with like-minded amazing people is where I thrive.

We got to work with two businesses, both of which I had actively followed over time. Our first business was Alan Craughwell director of mixed ability Ireland and secondly Brian Wines. Two very different companies I hope we made a difference.

I enjoyed the course so thank you to our teachers and the wonderful people I had the pleasure of spending time with. It was tough and at times I wanted to stop but with your encouragement, it definitely was worth it. Lots of meetings, Zoom and WhatsApp but it all came together.

Thanks, Vitaliy Makhnanov Claire Horgan Hayley Fitzgerald Jordan Twomey Alison Desmond Catriona Horgan Lucy C. Olivia F. Thomas,Hannah, Kelly and Megan

s, Hannah, Kelly and Megan for making this experience for me.



Hannah O’Beirne

Communications | Marketing Manager | Language Teacher | Account Manager | Business Developer | Digital Marketer | Cork | Ireland

10 个月

Sian, , it was a pleasure to share the journey with you. I wish you further success in all that you do and look forward to staying in touch!

Zahid Aslam

Lecturer, Munster Technological University

11 个月

Delighted to hear you enjoyed the course Sian - and thanks for all your involvement with our marketing courses over the years.

Ciara Crossan MIH

Founder & CEO, WeddingDates | EY Entrepreneurial Winning Women EMEIA Class of 2024 | Accredited Thought Leader in International Hospitality Marketing

11 个月

You never stop! Always inspiring well done Sian Horn

Vitaliy Makhnanov

Video Marketing | Video Production | Online Courses Creator | Media Producer | All About Us Video | Video Editor | Event photographer| Event Videographer | SMM | Social Media Content Creator

11 个月

It was a pleasure to work together on this project Sian Horn Have a Merry Christmas and a Happy New Year ??????????

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