The Digital Marketing Bible for PNG Entrepreneurs and Marketers

I got fired on my first job for spending more time on internet.

I have to admit I was doing it for the fun of connecting with people all around the world through my articles.

Then one morning, something interesting happened and changed my life forever The new Ian Hetri, the digital marketer you know today was born that day. I remember that particular morning vividly.

As usual, my house maid started making noise inside the house to wake me up because it was already getting late and I was still fast asleep.

I jumped off my bed, ran to the shower. Grabbed a cold chilling shower. Got dressed and met my maid at the table and we had our breakfast as usual after she said the grace.

I left her some money for the house shopping and I hurried downstairs, kicked my motorcycle hard and fast. It coughed, spitted out bit of smoke and jumped to life.

I rode to the assembly area, sent my workers off to the field and rocked up my office. As soon as I logged onto my Hubpages site, I realized my account balance had 0.3 cents.

Seeing is believing. Here is the link to my Hubpages site. https://hubpages.com/@iandabasorihetr

Yep, I earned 0.03 cents from my articles. I almost jumped off my chair. Realization struck me hard.

“Damn, I can make money on internet” I muttered to myself

Excitement sparked brutal curiosity

I started asking myself

“If I made 0.0 cents, how can I make more?”

That my friend, is when my digital marketing career has begun.

Most of you wouldn’t know is that I graduated with a degree in agriculture from Vudal University, now known as University of Natural Resources and Agriculture.

I switched from agriculture to online business and marketing and never looked back.

Internet has always been around in PNG but it was only popular among the working class elite and the tech savvy few.

Owning a mobile phone was a luxury left to the rich and powerful.

It was never imagined that someday soon, a betelnut seller in the street, a boat skipper in the village or an ordinary villager, a student or just about anyone in PNG can own a smartphone

I remember back in Vudal University when lecturers gave us assignment that required internet research. About 4 or 5 of us would squeeze behind the only computer in the university library that had internet connection.

None of us knew that time that very soon each of us would easily use smartphones to search for just about anything online.

None of us knew that even after graduation, we would still be closely connected through Facebook, LinkedIn or Instagram or can even video chat face to face using WhatsApp video.

I would laughed if you told me back then that someday, I’d start my own digital marketing agency, speak to thousands of people, have thousands follow me on social media, speak at an APEC event, and be featured widely around the country for my work on digital marketing.

It’s been 5 exciting years since I launched my first digital marketing agency after returning from Pacific Island Leadership Program in East West Center, University of Hawaii.

There was so much talk about bridging the digital divide in the Pacific region during program in East West Center.

I left University of Hawaii with a promise to not only bridge the divide for ordinary Papua New Guineans but to create economic opportunities – specifically to teach people to leverage internet and generate income for themselves and their families.

In this article series, I will cover 8 topics to help entrepreneurs and marketers master digital marketing to grow business or enhance career

Stick around with me because its a going to be long journey but worth every bit of your time

Learning objectives

These are the things you will learn from this article series

1)  Understand what digital marketing: What it is and what it is not

2)  Understand the importance of digital marketing for your personal brand and your business

3)  Know how to create a world class website with very little cost

4)  Learn how to create a powerful brand image that helps you generate more income

5)  Know the different digital marketing channels and how to run digital marketing campaigns using each channel

6)  Learn how to outsource and build a six figure personal brand or business

7)  Learn how to measure result of your digital marketing campaign

So let’s get cracking right away

Wait! Before we start, you need CONNECT with me or FOLLOW me so when ever I publish the article, you will be notified.

You dont want to miss out this free information that could potentially change your entire life

If you dont want to read the entire series, jump to specific topics right here. Links will be live as I publish each topi

What Is Digital Marketing And What It Is Not?

Why Digital Marketing Matters To Your Personal Brand and Business

How to Create a World Class Website with Very Little Cost

How to Create a Powerful Brand That Helps You Generate More Income

Know Different Digital Marketing Channels

How to Create Your First Digital Marketing Campaign Using Major Digital Marketing Channels

Know How to Outsource and Build a Six Figure Business

Monitor and Measure Digital Marketing Campaign