DIGITAL MARKETING BEATS TRADITIONAL MARKETING 10 TIMES

It seems that there has been this war between the digital and traditional form of marketing. Some feel traditional methods are still effective and the others feel it died on the rise of the internet. The question is which is stronger, but the question is, WHAT IS TRUE AND FACTUAL.

In this article, we do the comparison and in the end, we will know what is effective and what is less effective.

I remind you to visit our website and see our content creation work that will help you be a better digital marketer

Let's get into it

Types

DIGITAL MARKETING

Content Marketing (Videos, pictures etc)

Email Marketing (Use of emails)

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn

TRADITIONAL MARKETING

Prints (newspapers, magazines)

Broadcasts (Tv and Radio)

Direct mails through the post office

Door to Door sales

Billboards

Reach

This is how far and how many people the campaigns can reach.

For traditional marketing, the activity is only seen in the local setting. For example, if its a billboard in a city, it can be only be viewed by the people who live or work in the city. If it is a television commercial, it is limited to the broadcast station’s reach of audience

On the other hand, at the comfort of your home or audience, you can reach the whole world depending on your goal and objective. All you need to do is include the countries you want to reach and run the campaign.

In short, traditional marketing is local while digital marketing is Global.

Cost

This is where the rubber meets the road. As a business owner and entrepreneur, we think in terms of Return On Investment, especially when most of our biggest budgets goes to marketing.

On traditional media, a lot of money is paid on billboards and TV commercials and yet the reach is narrow and the results are not measurable. Companies pay hundreds and millions of dollar to have their commercial aired on TV that costs a fortune to produce.

Using digital marketing, the cost of marketing is insanely affordable. Let's look at it. To run a Facebook ad, you can spend as low as 5 USD a day and in a week you can reach more than 1000 new and targeted prospects. To make it even better, the same amount of money paid to Facebook will show the same ad on Instagram. The cost of creating a Facebook ad can be 0 USD because you can record the video or take the picture using your phone.

Especially on price, its a 10-0 win in favor of digital marketing

Measurable

We are all result oriented and it makes it better if they are measurable and trackable. All forms of digital marketing have an analytics section that shows into details everything you needs to know about your campaign. It shows you how many people got reached by the campaign, their gender, age, location, occupation how long they stayed on the page, how many clicked and so on. That data from the analytics is so detailed and it's used to improve the targeting of the next campaign hence saving marketing dollars.

For traditional marketing taking an example of a billboard, how do we track and measure how many people or eyes saw and read the billboard, and how long they stared on it. How many would tell how many people watched their TV commercial reached on a certain day? If you have the answer then you would clearly tell how digital marketing is the data breaker.

Targeting

This is where it gets even better. If you are selling a product to women between age 18-35 years, what is the need to show an ad to men and children who are not even of the age bracket, leave alone they are not women?

This is where targeting comes in. You would want a strategy where you can target the exact demographic that consume your product or service. For example, run an ad to women, from East Africa, 18-35years, with a monthly income range of 1000 USD to 4000USD, that are interested in swimming. This is only capable when using digital marketing and not traditional marketing strategies.

Response

The best feeling comes when you get feedback or a response from the person you were communicating to. It will also be better if the response is fast and engaging. With traditional methods the response is slow and most time there isn't because it does not give the prospect room to do so. Communication is one way

Using digital methods, communication is two way and immediately the prospect sees the campaign, he or she can respond on the same platform they have received. This can be directly through email, social media and so forth.

Control

Here we are talking about control of the campaign. When you run a traditional marketing campaign, there is no way to stop the campaign because you don't have control of it. If it a billboard ad, it will stay until the amount you have paid for is ended.

For digital marketing, you can pause stop and continue a campaign as you desire. Remember, when you pause a campaign, you have paused the money you are spending also. How cool is that?

The control that is with digital marketing techniques is so high that you don't. have to worry about starting and stopping it.

Re-targeting

As you use your digital platforms to market your business, data is being stored to help you in the future. In this context the future is RE-TARGETING. This is where you use data of a previous campaign to send present campaigns. For example, you may want to send an exclusive product to people who visited your website and Facebook page. All you need to do is go to the platform and on click on a button that data will appear and send the message to only that specific audience.

I don't want us to think much about traditional methods because there is no way tey can match that capability

Monitoring and Managing

Traditional marketing has experts and control is with the owner of the platform eg a billboard or a TV station. This means you can neither monitor nor manage your own campaign that you have paid for. On the flip side, digital marketing skills are learned and free on the internet. You may get an expert to run Facebook ads for you but you don't need to call him or her to monitor how its doing. have control of the campaign to make decisions on it and to manage it, There are many ways you can do that and it leads us to the final point.

Accessibility

You don't have unlimited access to your activities using traditional methods. You have to get to the billboard that has your campaign to see it. You have to get home to see your TV ad that comes at 9.10pm during news time. You have to wait until morning to buy a newspaper to see your advertisement on it.

Digital platforms are accessible right on your phones, tablets and laptops. As long as you are connected to the internet that is all over, you can see your activity and campaign and even better engage with your prospect clients even if you are many miles away from each other.

Clearly, we can tell the winner. The main aim of this article is to convince you that you need to go all in on digital marketing. We can help you create an amazing digital strategy that works for your business model. We can also create content for you from videos to stills that you can use on the campaigns.

Combine that and this is what you get. We create content that works for you and your business goals  and we run the campaign for you using working strategies and methods, All you need to do is email on [email protected]

Remember to watch the video to this blog on our YouTube channel here. It will be more engaging

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