Digital Marketing Articles & Reports

The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?

Popular Reports on Digital Doughnut

2023 Digital Engagement Benchmarks

B2B buying, marketing and selling has never been more complex – in fact, Forrester’s latest research finds that B2B buyers need 59% more interactions to make a?purchase decision than they did three years ago.

So, how are marketers confronting this challenge?

Download the report,?“2023 Digital Engagement Benchmarks,” to understand the current state of digital engagement based on thousands of digital experiences created and delivered by leading B2B brands to millions of professionals across the globe in 2022.

The Content Experience: Using Content to Drive growth in a Down Economy

Consumers are no longer content (excuse the pun) with content. Prospective customers and those looking to extend their relationship with a brand want to be immersed in a story, enchanted by a narrative, and experience a personalised, bespoke storyboard that makes them feel valued. Brands face the challenge of creating that experience consistently across an ever-changing number of touchpoints at scale and quicker than the competition.?

2023 is going to be a period of economic uncertainty across the globe, and organisations will need to do more, and achieve more, with less. Read the report to find out more.

Popular Articles on Digital Doughnut

How to Get Better at Creating Digital Content in 2023

Expectations of marketing are high, yet creating and managing content has never been more complicated. Individuals and teams can easily find themselves frustrated. In 2023, content must be planned and delivered faster and more efficiently than ever before.?

But with legacy systems, remote working and an assortment of relationships between internal team members and external partners, there are many challenges.

The recently released State of Digital Content 2023 report identifies these challenges as well as the traits of those who are happier and performing better. With insights from more than 600 UK and US respondents, it found that while content marketing is cost-effective, many organisations haven’t invested in the proper setup to help their teams to flourish

Goodbye Google Optimize, Hello Experimentation

Following Google’s announcement that Optimize and Optimize 360 will reach its end of life in September 2023, you may be wondering what this means for Google users running conversion rate optimisation (CRO) and experimentation programmes? Discover what the news means and why it’s more important than ever for ambitious brands to focus on experimentation.

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