Digital Marketing Advice for Start-up Entrepreneurs

We see on the selling market that marketing and advertising are always on the opposite poles staring each other! Yet innately they show similarity but are of with different concepts in terms of selling perspective. To put very simple, advertising is the pre-production work area before a product comes into the market where else marketing is the live show of the product to the public. But when combining together as right pre and post-production processes, advertising helps the brand in getting the introduction among the public wherein marketing helps the brand to reach to the people physically.

Digital Marketing

Digital Marketing is a strategy to place the brands on top of the market dais and helps to step ahead of its competitors. The objectives of 360’ digital marketing is that: your 360-degree Brandcom / Marcom would go incomplete if you do not set up a roller coaster engagement of your optimized social channels, in which digital marketing as part of the strategy bouquet. The cost-efficiencies and the relentless customer-engagement opportunities make Digital Marketing an abrasive tool for any brand owner and by regular social media postings, you can make a killing out of it.

The convenience of being measurable to the last click, flexibility in terms of half-way course corrections, generating customer and competitor intelligence like never-before are a few more edges that make it even more scientific, and very terrific. The most prominent of the Digital Marketing Channels encompass SEO, SEM, SMM, and SME.

Social Media Engagement

Today, every brand, small-scale to a bigger level, is on Facebook. It has a business page on FB, with thousands or lakhs of fans (likes) hooked on to it. Almost, every other brand has a twitter handle. Every neighborhood store floats an Instagram page, showcasing its products, services, et al., Why?

Social Media Management: Similar to SEM, SMM is reaching your TG that's active on Social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc., These ads to are surgically targeted, in terms of audience's interests, geography, age and more defined & refined parameters ensuring your campaigns are exposed to the audience who is likely to be interested in transacting with your brand. And the final cut deliverables would be of FB ads, YouTube ads, Twitter Campaigns, Campaign Management

Because, with a presentation created for your brand on a relevant social media platform, it stands a huge chance to keep the audience engagement up and running, every day. Social media presence can help brands to interact with their TG in flesh and blood. It's an excellent listening tool too: the intelligence garnered through being active, interactive and attentive on social media is something that the brands of the bygone era gained only after splurging a fortune on market research.

When the object is to reach the target audience in a SMART (Specific, Measurable, Attainable, Relevant & Timely) strategy, below appending are the Triangle goals: Reach Audience - Pitch Target Audience - Generate Leads.

Channels

Specific tools are the vehicles where engagements do happen. The segments of blogging, status posting, uploading photos & videos, and other miscellaneous live actions through the channels of Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Blogger, Live Journals, Vimeo, QR codes would make a grander brand reach. The engagements are for updates, postings, testimonials, review sharing, articles posting, news feed, et al. And the time-frequency for engagements must be regular but with researched intervals of time – it means that ‘Prime Time’ – where every brand has its own TG, the time that the TG views online is the prime time; hence the reach would be greater with active interactions and conversations.

Piloting Control

Traffic will be monitored regularly and evaluate the campaign. Data monitored will be used for tuning the strategy set-up in accordance with the market trends to pilot the target audience. Interaction will be maintained at incubator stage for gathering the collectible feedbacks to implement for satisfaction and deal progression.

PR Buzz

If an Ad campaign builds brand visibility, a PR Campaign builds brand credibility. Social media engagements help brand owners in identifying and creating PR opportunities for their brands and devise the appropriate PR mechanism. As by having on-going partnerships with leading PR Agencies, engagements happen across all the social channels to ensure timely and favorable exposures for the brand’s reach and success.

Engagements in terms of PR Planning and Execution, Liasioning with PR Agencies, Advertorials (Online & Print Media), News Write-ups, Exclusive Interviews, and On Future Progression.

Search Engine Optimization

Cutting the technical jargons down, it's about strategizing, managing and methodically ensuring that a brand's website gets ranked on the first page of Google search. It's a cyclical activity which needs to be sustained to ensure the brand owner’s website stays hale & healthy and remains welcoming to potential customers and leads. And the final cut deliverable is that the well-planned SEO Solution.

Search Engine Management

With the advent of Google, Search-based Text ads, Banner ads (Display ads), etc., are proven methods of reaching out to your TG in surgical ways, with least/zero spillage. If your Print campaigns establish Brand visibility and familiarity to help you command brand salience in the customers' mind, SEM gives you point-blank sales at dazzlingly affordable costs. And the final cut deliverables are of SEM - Text ads like Google AdWords, Banner ads, Display ads, Campaign Management.

By the help of social media engagements, along with the extended affiliation with the supportive platforms, brands that would desire to evolve in the competitive marketplace would win indeed. The right research, prediction, measured metrics, adaption towards the industry trends, and repeated engagements would stamp the brand in the end users’ mind strong. And now, for those who would love to start from first on social media engagements, hope we support a lot more than anyone!

Bottom line

The social strategy describes the platforms that progress crosses by Engagement for interaction, Promotion to generate leads, Social Content for active conversions, and building network with good rapport is to make sound deals. Hence, it is the entrepreneurs’ responsibility to go for in-depth homework on what their brands actually need, how to streamline the digital marketing plans and right platform to progress it.