Digital Marketing AND Advertising

2019 has already been a great year in the history of digital marketing. User-generated content and influence strategies are still among 2019’s most popular digital marketing trends.

Marketing has evolved, human behavior has changed, and marketers should keep up. You can take advantage of this post that contains the collection of popular digital marketing articles around to get the general notion of the present year.

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provides small businesses with the resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one's career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in the upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

What is Digital Marketing ?

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing as it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't - typically in real time.

Digital Marketing can also be defined as, "any form of marketing that exists online".

Classification / Variation Of Digital Marketing

Social Media Marketing ( LinkedIn , Twitter , Pinterest , Facebook & Others )

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. ... For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing .

The major social media platforms

(at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat

SEO ( On Page Seo , Off Page Seo ) SEO mins Google Search Ranking

Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Email Marketing ( Mail the Targeted Audience )

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Affiliate Marketing ( Product sales by Commission )

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts

Web Analysis

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Market Research ( Want To Know The Market Condition )

Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy.

Branding Business ( Want to be a Unique Business Activities )

In a nutshell, business branding is about creating a comprehensive message for your company and product or service, using names, logos, slogans, copy and other collateral. A brand strategy will map out how you are different, trustworthy, memorable and likable by your ideal customer. The brand identity should be applied across all channels consistently. This includes your website design, content, advertising, print or packaging, and more.

Freelance

You have no boss.

You can decide when you want to work.

You can decide where you want to work

in project is different; you’ll never get bored.

You get to decide how much you earn — your pay isn’t restricted by some lame rule that says that salary increments are capped at a maximum of 5% per year.