Digital Marketing 2020 Resolutions | BIG Marketing

The past two-three years have seen a significant shift in marketing activities. While offline still maintains its charm, even the media houses like the Times group have now acknowledged that “If there is some kind of marketing that will yield measurable and effective results, it has to be online.” Needless to say that the year 2019 saw some significant advancements in digital marketing; And what started with generating backlinks and the rise of affiliate marketing ended on the note of a full-fledged stream called Performance Marketing springing out of it. Now, we can keep talking about all the advancement that 2019 had to show for Digital Marketing; but what is more important is that we focus on the little things which will continue to make some significant difference to our Digital Marketing strategy.

 LIST OF NEW YEAR RESOLUTION 2020:

The honeymoon phase of being into a new decade has started to wear off, get your gears in place for some serious digital branding of your business.

START ENGAGING USERS OVER SOCIAL MEDIA:

One big mistake that a lot of brands make is that they do not continuously engage with their audience. Now, posting good content is one thing, but making sure that you respond with the people commenting on it is another; and it is the latter, which makes the difference.

And one does not have to engage with just the comments on the posts. Some of us may have observed that how the number of followers increases in proportion to the engagement with other posts; and some more must have seen how LinkedIn sends across notifications asking brands to engage with posts on the relevant hashtags.

All of these point towards one thing- posting isn’t enough, interaction matters too!

START SENDING A WEEKLY NEWSLETTER:

This point becomes more relevant when we talk about e-commerce firms or B2B firms in specific. It makes absolute sense to be in touch with your customers all the time because out of sight is out of mind. While e-commerce firms have the option for push or in-app notification; B2C firms do better when it comes to social media engagement as against newsletters.

But when it is about B2B firms, a newsletter becomes a mode not just to keep the prospect/customer informed; but also becomes a statement of the technical prowess. There are multiple free bulk email providers (Mailchimp, SendinBlue, etc.); which one could use to keep the users in contact via weekly emails.

START PUBLISHING INFORMATION-RICH CONTENT:

There is a mood of the audience, and it makes sense that your content is posted in sync with that. For instance, informative content can be displayed between Tuesdays to Thursdays, while Friday and the weekend are for engagement posts; which are light on understanding and high on fun. So, the task is not just to publish content but to publish content that is rich in information, while suits the mood of the audience too. And one important thing would be- your brand’s social media handle is the mouthpiece for your firm; And so every piece of information that goes out, make sure it is well researched and verified.

START COLLABORATING WITH OTHER SUPPORTING BUSINESSES:

This isn’t affiliate marketing that I am talking about; but it definitely is about collaborating with other businesses or individuals in the vertical value chain of your business. In the digital marketing scenario, we can call it influencer marketing in a way. So, go high on that because somehow word of mouth always works better than an average advertisement.

MONITOR YOUR COMPETITION:

This one goes without saying because if you do not know what your competitor is up to; they might easily outrun you in the race to get the maximum market share. There are so many tools available which can help you get an idea of all the search engine or social media optimization your competitors are doing. Those could be of key assistance for you to devise your counter strategies too.

OPTIMIZE YOUR SALES FUNNEL:

Another essential requirement, but still many fail to do it. While it is important to generate leads, it is equally important that you are aware of the stage at which each lead is. This helps you to prioritize the communication and interaction level with each; depending upon whether the lead is hot i.e., easily convertible, warm i.e., it would need some nurturing or is cold i.e., it can be closed

START DOING REGULAR WEBINARS WITH PROSPECTS:

Finally, all the relevant social media are trying to push video content to the viewers. It is thus essential to engage your customers with regular webinars. While generic interactive videos would make more sense for B2C firms, webinars are more specific for B2B firms; because these webinars would be a direct indication of the firm’s capability. Also, through a webinar, one can directly interact with their prospect remotely and still make them feel that the discussion happened right there; a feeling which most skype calls aren’t able to provide.

With all these pointers, I feel that the basic and yet most crucial foundation of your digital plan is well covered. Get on towards following the New Year Resolution 2020 List.

HAVE A DIGITALLY SUCCESSFUL NEW YEAR!!