Digital Made Simple #2

#1 - Unlocking the Secrets of TikTok SEO: What You Need to Know to Rank & Optimise Your Videos

• TikTok has revolutionised social media, offering users a platform to share brief videos, often featuring creative lip-syncing, comedy skits, or educational content. As the app continues to grow, with over 1 billion monthly active users, it’s becoming more and more like a search engine. This way, it is increasingly important for marketers to understand and optimise their TikTok SEO. This article will explore TikTok SEO, why it matters, and how you can rank and optimise your videos: https://drivenly.io/tiktok-seo

#2 - The Power of Marketing Attribution: How to Make Data-Driven Decisions for Your Business

• Marketers rely on?multi-channel strategies?to conduct marketing campaigns. While this practice enables marketers to customise the customer experience along every funnel stage, it also creates?multiple touchpoints in the customer journey. Therefore, attribution marketing becomes essential to any marketing strategy to understand which channels drive the most revenue and which could perform better.
• This article will explore why marketing attribution is necessary, the different models, and how to choose the suitable attribution model for your business: https://drivenly.io/the-power-of-marketing-attribution/

#3 - How to survive in a cookieless era

Google announced that it would phase out third-party cookies entirely by 2023. Something that has always been fundamental for digital advertising will no longer exist, and marketers have become increasingly concerned about the cookieless future. But what exactly does “cookieless” mean? What will this cookieless's future impact, and most importantly, how can businesses adapt in a cookieless world?

Keep reading and discover how your business can thrive in a cookieless world: https://drivenly.io/how-to-survive-in-a-cookieless-world/