Digital Lead Generation and Digital Content Creation for Real Estate

Digital Lead Generation and Digital Content Creation

When digital marketing first hit the mainstream, the real estate industry was cautious to jump on the bandwagon. The industry was so used to print media, word of mouth marketing, face-to-face consultations, events, and magazine advertisements that the thought of handing marketing over to an online entity was way too unpredictable. 

Fast forward a few years later and every realtor is using online marketing in one way or another. Then came 2020 and all businesses, no matter their industry, had to focus most of their marketing efforts on digital marketing due to social distancing regulations and lockdowns throughout the world. Real estate professionals are now aware of the power of digital and social platforms and are using these channels to generate high-quality leads and conversions. 

Digital marketing lead generation is powerful for the real estate industry because digital platforms such as LinkedIn and Facebook allow for highly targeted lead generation campaigns that weed out low-quality leads - saving realtors time and resources when it comes to following up with leads. In order for real estate marketers to create a successful lead generation campaign in the digital world, their marketing strategy needs to take “content creation” into consideration.

So, how is this achieved? Instead of sourcing customers through mass advertising campaigns like realtor marketing of the past, marketers need to reach high-quality leads by sharing thought-leadership articles, creating interactive and shareable social media posts, and providing targeted audiences with helpful information that benefits their lives. By doing this, real estate agencies have the opportunity to create close-knit communities, and it is these communities that build brand trust and lead to increased property sales.

In 2021 it comes down to helpful digital content and quality digital lead generation! 

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