DIGITAL INFLUENCERS CONSOLIDATE THEMSELVES AS A BUSINESS PLATFORM

Many companies are already ahead with the development of strategic partnerships with influencers through the so-called DNVB (Digitally Native Vertical Brand), that is, digitally native brands whose business structure is vertical. Marketing of influence rose significantly in all countries this year. Narratives are deeper, being built by teams that are more and more structured. Agencies realized that a project with influencers isn’t a job for an intern. Today, storytelling of action with influencers has proved to be capable of creating engagement and increasing sales.

Considering only values accounted for in the United States by an Influencer Marketing Hub’s research brands invested $4.14 billion in this market. This amount should rise in *2023/2024; forecasts indicate the amount invested will reach $4.62 billion.

Now, the next step is making this market more and more professional for it to be not only a tool to build a brand but also an entry source of economic resources for companies by building projects and products.