Investing in Digital Identity with Jelena Hoffart

In this week's episode, I spend over an hour discussing all things identity with digital identity investor and author Jelena Hoffart .

Jelena shares what it means to be an investor in the digital identity ecosystem and how she got into the space. We explore how the major reduction in fintech and crypto marketing spend impacted identity verification companies and what she thinks about Big Tech’s future impact on digital identity.

Jelena frequently writes about identity verification topics on her Medium profile and we dive into her most popular articles like "GTM in Identity and Fraud: Why Point Solutions WIN" and "What Consumers Can Teach Us About The Future of Employee Identity Management" and more!

Jelena's episode is over an hour long and will give you amazing insight into how venture investors evaluate companies and place their bets.

Season 3, Episode 15 is now available across all channels!

You can watch the full 61-minute interview, read the transcript, and access any of the resources or links discussed in the conversation by visiting Jelena's episode page .

For listening on the go, follow the podcast on your favorite listening platform using our Linktree . Finally, you can also watch the full interview on your big screen TV on YouTube and Jelena's episode is here .

What's Next?

Next week on Tuesday, May 21, PEAK IDV EXECUTIVE SERIES VIDEO PODCAST continues with S3E16 featuring former Chief Information Officer of Okta , Mark Settle .

Mark is a seven-time Chief Information Officer, most recently the CIO of Okta. He’s a three-time CIO 100 award winner, and a two-time book author. His most recent book is "Truth from the Valley, A Practical Primer on IT Management for the Next Decade."

I met Mark via Jelena Hoffart and he and I cover his storied career in information technology, the impact the Internet has had on IT in the past 30 years, and how digital identity practices have never been more important in today's remote workforce. We also discuss the concept of "Digital Wake Management" and the impact artificial intelligence and generative media will have on cybersecurity.

Another conversation you don't want to miss!

PEAK IDV DEMO DAY - BEST OF SHOW!

PEAK IDV DEMO DAY was THURSDAY, MAY 9! Did you miss the stream?

Don't worry, the official replay is available:

Big THANK YOU to all of the presenters, companies, and stream partners that participated in DEMO DAY!

Veridas , Mesh , Keyless , Anonybit , Paravision , iProov , Trinsic , Incognia , & Facia along with live streaming partners Marketplace Risk , Acuity Market Intelligence , KYC AML Guide , Kernal Dealroom , & Doug OGorden 's #AccessID2Entry

On Friday, May 17, we'll be announcing DEMO DAY BEST OF SHOW!

You can participate by casting your vote at https://www.peakidv.com/live

You have until Thursday, May 16 at 11:30a PDT to vote, but don't wait until its too late.

Thank You!

I'm on a mission to enable 10,000 people to become experts in digital identity.

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I also recommend subscribing to the EXECUTIVE SERIES Substack to receive email alerts with the full episode, transcript, links, and resources. I also cross-post my weekly Friday Five update to all Substack subscribers each week.

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Finally, please share the series with your colleagues and leadership team, or anyone that is interested in identity, identity verification, biometrics, regulation technology, fraud prevention, and more.

I make these podcast episodes to educate, inspire, and drive awareness around important topics in digital identity and I appreciate your participation in building the community.

PEAK IDV EXECUTIVE SERIES is a video-first podcast community highlighting innovators, entrepreneurs, CEOs, C-suite leaders, and other executives in the digital identity industry.