Digital Identities: The Moment of Truth

By Sebastián Stranieri , CEO, and Sebastián Fernández Quezada, CTPO??

Digital identities are crucial for any business strategy aiming to have a significant online presence: every entity operating in this context has one or multiple digital identities to manage. And, to be successful, it needs to do so securely and without sacrificing user experience.??

What is a digital identity? We can understand it as a single attribute, for example: username, email, document number. Or as something more complex: all that information plus address, full name, filial data, and much more. Thus, the digital identity can be as simple as a single piece of data or as complex as data structures that have interdependencies or associated behavior and history, which is valuable to both users and the business.??

Within this constantly expanding landscape, more and more organizations are offering their products and services in the digital world, with increased requirements regarding the identities they must manage and the need to comply with the regulations governing this complex scenario.??

Motivation, Capability, and Trust??

The moments of truth in the digital world represent those critical points where a user decides whether to continue or abandon a process. At these junctures, the viability of a transaction, the conversion of a potential customer, or the success of a new service registration is at stake. To overcome these challenges, it is essential to have three key elements:??

1. Motivation: the user must want to go through that moment of truth.??
2. Capability: they must have the skills and knowledge to independently overcome that moment of truth without needing assistance.??
3. Trust: they must feel that it is safe to go through that moment of truth and that their information will be protected, safe from cybercriminals who could turn the user into a scam victim.?

Before, During, and After the Moment of Truth??

For both the user and the organization, trust is a fundamental component to ensure the transition. To increase it, strategies can be implemented before, during, and after the moment of truth. Some examples for each of these instances are:??

1. Before: understand who the user is, the device, or the browser they use.??
2. During: verify the credentials that belong to that user.??
3. After: have an audit in place so that the moment of truth can be analyzed and understood.??

Digital Identity Advisor??

Organizations need to address the three key elements at the three stages of each moment of truth. Security is often considered an additional element, which, when present, is not valued, but when absent can have serious consequences, such as scams, financial losses, and damage to reputation.??

At VU Inc. , we aim to be more than a technology provider: we are digital identity advisors for organizations looking to expand their businesses in the online world.

As we understand that success in the digital environment is not measured only in terms of security or user experience, but in the ability to enhance both capabilities, our goal is to create secure and frictionless digital experiences. We approach this challenge with a comprehensive perspective, offering solutions that encompass both digital identity and fraud prevention.?

If your organization is part of this ever-expanding online ocean and seeks to optimize the management of one or more digital identities, do not hesitate to contact us . Together, we can explore strategies and solutions to turn each moment of truth into a moment of trust.?