Digital Health Week Brand Identity and Strategy by Lopez Design
Lopez Design?shares their journey of creating the brand identity and Strategy of the Digital Health Week, reflecting upon the challenges and trials that led to their unique and impactful communication design.
Client –?Digital Health Week
Requirements – Branding Identity, Brand Strategy and UI/UX Design
? Brief
Digital Health Week’s identity had to champion Transform Health’s mission of using digital technology to improve health. With a focus on an equitable landscape, DHW aims to deliver high-speed and scalable data analytics resulting in a more significant and broader impact. This global week-long ‘digital health’ celebration features colourful stories about communities from various sectors, technologies, nations, and regions. This year’s DHW is scheduled for November 29th to December 3rd and is intended to be a recurring event.
? Key Requirements:
The Brand identity had to
1. Position Digital Health week as an important and exciting global moment.
2. Highlight their core message powerfully.
3. Aid in pushing the message for the digital transformation of health.
? The Problem
The communications had to be designed to spur political action in support of Universal Health Coverage via digital transformation. Lopez Design’s main challenge was to create an identity that bridged the gap between digital and health.