Digital Health Unplugged Podcast: Why is the NHS so difficult to sell to?
Digital Health Unplugged Podcast
Jordan Sollof, reporter at Digital Health News, is joined by Lloyd Price and Mohammad Al-Ubaydli to talk about procurement and why the NHS is so difficult to sell to.
From their own experience, Price, a successful HealthTech founder with Zesty, M&A advisor for Nelson Advisors and Non-Executive Director for various Digital Health companies, and Al-Ubaydli, Founder and Chief Executive of Digital Health social enterprise, Patients Know Best, shine a light on the main issues that can make selling to the NHS a challenge.
The pair discuss success stories of startups which have successfully sold to the NHS, before assessing whether companies and suppliers need to take more care in ensuring they are pitching the right solution to the right organisation.
They give their views on whether the NHS procurement process has become overcomplicated, a point raised in a session at Rewired 2024, and speculate whether the forthcoming Procurement Act (which was originally due to come into force in October 2024, but has been delayed until February 2025) will solve some issues and make it easier for those selling in the health technology sector.
Finally, the guests predict what they anticipate will happen in the coming months and years, including whether the NHS will become a simpler system as a whole to sell to or if we will still be having the same conversation about difficulties selling in a few years’ time.
Guests:
Lloyd Price, health tech founder, mergers and acquisitions?advisor and non-executive director for various digital health companies https://www.dhirubhai.net/in/lloydgprice/
Mohammad Al-Ubaydli, founder and chief executive of Patients Know Best https://www.dhirubhai.net/in/idiopathic/
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Digital Health Unplugged Podcast
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Digital Health Unplugged covers all things health technology and NHS IT. Hosted by Digital Health's news reporter Jordan Sollof, the podcast delves into key issues and news stories in the sector. It also shines a light on the great work taking place from members of the Digital Health CIO, CCIO and CNIO Networks.
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Digital Health convenes and hosts the Chief Clinical Information Officer Network, Chief Information Officer, Chief Nursing information Officer and NextGen Networks. We also host an ICS Digital Council aiming to help advance digital maturity across the 42 ICSs. Delivered through a combination of events and an online collaboration community, these communities form the leading leadership and best practice networks of local NHS IT and digital health leaders, with nearly 7,000 members.
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5 个月Lloyd Price The challenges of selling to the NHS are indeed multifaceted, especially in the context of digital health solutions. It's crucial for HealthTech founders to understand the nuances of the procurement process and tailor their pitches accordingly.
Partner at Nelson Advisors
5 个月Digital Health Unplugged?covers all things?health technology?and?NHS IT. Hosted by Digital Health's news reporter?Jordan Sollof, the podcast delves into key issues and news stories in the sector. It also shines a light on the great work taking place from members of the?Digital Health CIO, CCIO and CNIO Networks. https://www.healthcare.digital/single-post/digital-health-unplugged-podcast-why-is-the-nhs-so-difficult-to-sell-to