Digital

Now a days not only IT organization but organization from industries like BFSI, Manufacturing, Retail and Government also talk about Digital. Most of these organizations have Digital Officers. This shows how Digital is becoming more important day by day to all enterprises across the globe.

What is this Digital exercise…..?

Digital exercise is expected to help organizations across the globe to transform their businesses & become more digitally driven for future growth. 

•  Digital is virtuous cycle – what does that means?
• Fast feedback to innovate faster
• Customer touch point interactions
• Data analytics to derive insights
• E2E process digitization to increase efficiency
• Digital is information led approach i.e. Asset Vs Information Commanded
• a: Asset commanded 
• View information as way to protect assets
•       Organized to maximize utility of physical assets because they are expensive.

b: Information commanded

• Map & Leverage flows of information into market
•  Organize physical assets around information 
•  Customer is the KING and Digital is the way towards building a customer centric organization  
  
• Product centric organization focuses on their products and try to sell to as many customers as possible.
• vs. Customer centric organization focuses on customer & tries to sell that customer as many product and services.

  Most of the organizations are going Digital way for the following few reasons:

• Better understanding of their customers
• Market their product and services to the right customer segment
• Improve customer connect & experience.
• Inculcate data driven decisioning for better operations.
• Increase business performance by adding value to existing products & services