Digital expectations are accelerating faster than ever. Competition is fierce, and your customers now expect more.
Timeless IMS
Your outsourced IT Director. Providing managed IT, CCTV & Cyber Security services to SMEs in Surrey & West London.
Understanding your customers is a complex process and can be difficult in this ever-changing world. Given the competitiveness in the world of business, it has become easier than ever for customers to switch from one supplier to another.
In our opinion, the most important decision for any managed services provider is to find the right customers, this is critical in how effective we will be in providing the right services.
The strategies and objectives in winning business can vary greatly. However, it is vital to understand what the outcomes will be.
Not all business is good business.
Finding the right customers.
It is important to pre-screen prospects and your customers for suitability against risk appetite statements and their evolving security needs. This reduces time and costs when inefficiently pursuing the best opportunities.
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Onboard with confidence.
When taking on new clients and introducing new services to existing clients, it is important to provide a seamless onboarding process. Identifying key issues quickly and working in an agile way to deal with any challenges as and when they occur in real time.
Customer Relationships – Start as you mean to continue
When we reach out to prospects, we need to consider different factors such as: demographics, financial conditions, and whether we are focusing on targeting the right prospect, for the right services, at the right time.
Once a prospect becomes a client, it is important to make them understand factors such as providing a seamless communication channel for support and projects, how we engage with them and utilising our resources efficiently between high value and low value customers.
Retaining customers
Understanding a customers’ behaviour can help develop a long-term rewarding relationship as well as focusing on providing knowledge to show that we understand the importance of customer retention. (Retaining an existing client is also much easier than acquiring a new one in terms of cost and effort.)