The Digital Era?—?A threat to writers?

Times are changing.

Almost everything is going digital. The world and its population are unable to live without the latest digital technology. Even many housewives require an automatic roti-making machine these days. The time allotted to every human being is still the same, but most of us complain that we don’t have time.?

From the many issues and challenges currently going on, we are facing one challenge today. A problem that isn’t a problem. The world needs this?reassurance?and they will get it today.?

Will the need for writers go extinct?

Writers in reference here can be content writers, authors, poets, technical writers, academic writers, bloggers, copywriters, and many others. They are the key to the success of any digital marketer or website. They provide content that will lure clients to any site and for them to?take action.?

Website owners and digital marketers need to sell their products and services. Without any content/copywriter how can they persuade the public to make a purchase? Content is the backbone of any website, their needs will be endless.?

So?what’s the problem then?

We have two problems to clear up here.?

1. Need for quality content
2. A change in the writer′s mindset when compared with AI?

Need for quality content

For instance, if you want to find a website that has a good collection of poems that can help motivate a person who is suffering from a bad mental health condition, you will require the right words that can heal. You are looking out for a solution that can reduce or rather eradicate the problem.?

To do this, you need quality content.

Quality content for a website is important as that makes the website stand out and reliable. Readers will give their time to your content and your website will gain trust.

Once you get good reviews, through word of mouth, your website will be known by many. This helps you to fulfill your goal and achieve your primary objectives.?

Problems of acquiring quality content

What is the meaning of quality content? Content is not merely words on a website. It is the home of solutions for many who come with their problems. Thus, the content writing needs to be short and to the point giving in the solution required.?

As mentioned above, content writers have the sole responsibility to make this happen. Writers can be hired by website owners on a fixed employee scheme, or even take their services in the form of a freelance gig. For their website to be information worthy, these writers need to give in their best with the most accurate and updated information.?

So?what is the problem here?

Getting into the main core issue, content needs to be authentic. Let’s get into detail on some of the reasons for poor-quality content.?

1. Low pay — Many writers face the problem of low-paying clients. Clients expect writers to take in the effort of doing research and giving in original content, however at price too low. This demotivates the writer and does not give the writer a reason to bring out his/her talent.
2. Plagiarism — This can occur when writers do not write using their own words. They find information from other websites and copy-paste or may paraphrase a few words to make it look authentic. However, this cannot succeed in the long run due to the number of plagiarism checkers available out there.
3. Poor research — A writer needs to do immense research before writing out anything. It is believed that you should spend 70% of the writer′s time in research and spend 30% in content preparation. This will give quality content without a doubt.
4. Distractions — When a writer needs to write an article or any piece of content, they need to give in their complete 100% focus. Any content has a certain flow of writing and that should not be compromised. Thus, the writer needs to give in full concentration when working.
5. Poor planning — As mentioned in the previous point, content needs to come out in a flow, and for that, it needs planning. Making a content outline is the best way forward, where the writer makes points of all that needs to be included in such a way the article looks?free-flowing?without making the reader confused or getting the reader to scroll up and read again.?

The defense against Artificial Intelligence (AI)

As highlighted earlier, with the increase in technology, writers tend to lose their morale as they feel that AI can replace them very soon. Clients start comparing writers with AI-available devices that can do the work for them.?Thus?the following issues can arise.?

1. Low self-confidence — Many writers lose their hope of earning in this industry and hence would start settling for low pay to make ends meet. They get exploited and the clients earn their cash.
2. Unclear mindset — this happens when the writer gets confused. They do not know what to do. How much should the charges be for the next gig? How to get a genuine client? Such questions cloud the mind of a writer resulting in writer block.
3. Artificial intelligence — AI itself becomes a competitor for any writer where clients would rather get automated work done rather than hire a worker. You can get more information on this?here.?

What is the solution?

Even if AI wants to take over the tasks of a professional content writer, there are certain points that AI cannot beat. That is your solution! Use the following points to make your stand in the world of writing where you can stay grounded and unbeaten.?

1. Creativity — AI is a programmed system. The creative options that you can offer to your client can be quite great when compared to the options given by a robot. Things change every day and so can your creativity cells.
2. Uniqueness — Every writer has their USP. No two writers write the same. This gives all writers a competitive edge to prove their uniqueness to get clients.
3. Personal touch — Clients would love a personal touch when they need assistance. Someone who can understand exactly what they need and what their goals and objectives are.?

Conclusion

If you have a problem and you surf online for a solution, you?would?prefer to get a solution that completely answers all your problems. You need content that instantly connects and relates to you rather than connecting text that is full of jargon and unnecessary information.?

This is where writers come into the picture. Their creativity and form of writing can connect with you better than program-based computerized words/codes will. Without them, any website would just be a page with black-and-white text and zero feelings.?

Read more about important trends and techniques in the Publishing Industry.

Written by: Rakhee Daryani