Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the B Corp Certified and PRCA Agency of the Year 2023. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?
- LinkedIn has updated the requirements for its ‘Top Voice’ badge. The programme now has a six-month expiration period, and to renew you will need to meet certain requirements such as consistent content creation, high-quality contributions and professional insights. Do you use LinkedIn for thought leadership activity? Our Leadership Centre understands the importance of thought leadership in reputation management and can help you leverage the digital landscape to support your organisation’s goals.??
- Meta’s Q4 report has revealed that the average ad price has increased by 14% and CPMs are expected to continue to increase. Ad prices have increased across the board, meaning your digital advertising needs to be more strategic than ever before.??
- Instagram has added new view-related metrics for Reels including ‘View Rate’ and ‘Views Over Time’. If you’re struggling to get to grips with these new metrics, our Reporting Lab can help.??
- And finally, have you heard about social search? Many platforms are seeing increased search volumes as users begin to utilise social channels over traditional search engines. This fragmentation is already starting to impact search advertisers – have you considered how your advertising and content strategies should react??
Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh at chloe[at]springboardcommunications.ie?
