The Digital Edit

Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the PRCA Agency of the Year 2023. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?

In this week’s news:?

• Google Analytics now supports Customer Match from Google Ads, meaning your exported audience data will also include first-party consented, hashed customer data. Our Strategy Hub can help you make use of this new feature to enhance your digital advertising.??

• Instagram has enabled replies within Broadcast Channels and are testing a Linktree-style link page for Meta Verified subscribers. Have you considered Broadcast Channels as part of your content strategy??

• Advertisers beware – the gap between TikTok and Meta’s ad rates is getting smaller. TikTok is also adding more measurement tools to give more insights to advertisers. Head over to our Reporting Lab to learn more.??

• And finally, Reddit is now ranked as the fifth most popular social media platform in the UK.??

Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh at chloe[at]springboardcommunications.ie?