The Digital Edit

Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the PRCA Agency of the Year 2023. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?

In this week’s news:?

• Google Ads has updated its data retention policy, and from November will remove any data that’s older than 11 years – so make sure to save it down before then.?

• LinkedIn has reported a 35% increase in C-suite professionals using the platform (in the US) and Thought Leader Ads have a 2.3x higher CTR than single image ads. Want to tap into the talent that’s in your organisation? Head over to the Leadership Centre today.?

• Reddit has introduced a new Keyword Targeting feature that will allow advertisers to place ads in relevant conversations and feeds. Have you considered different platforms as part of your communications strategy??

• And finally, Spotify has reported a 58% increase in the number of minutes Gen Z spend watching video podcasts. Our Content Studio can help you find the message and the medium to make the most impact.???

Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh at chloe[at]springboardcommunications.ie?