The Digital Edit

Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the PRCA Agency of the Year 2023. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?

In this week’s news:??

• Instagram has added a new signature sound that will play at the end of every downloaded Reel. Make sure you take note if you’re editing your Reels in-app. If you're struggling to get to grips with Reels, our Content Studio is here to help.?
• Did you know that follower counts on Instagram aren’t as important as you might have thought? IG boss Adam Mosseri explained in last week’s Q&A why the platform won’t be returning to a ‘following only’ feed. How do you measure the success of your Digital Activity? Our Reporting Lab can provide insights into your analytics to find what works best for you.?
• Are you running Demand Gen Google Ads campaigns? Here’s a tip for you – Google recently shared that Demand Gen campaigns that use both video and image assets are seeing 20% more conversions than those with video only. Head over to the Strategy Hub to make the most of your digital activity.? ?

• TikTok is set to launch Search Ad Campaigns to capitalise on its reputation as an emerging search engine. Want to know how you can make use of this new feature? Speak to our Reporting Lab today.?

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Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh at chloe[at]springboardcommunications.ie?