The Digital Edit

Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the PRCA Agency of the Year 2023. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?

In this week’s news:?

• Google Ads is rolling out an update that will allow you to create remarketing audiences based on users who have viewed specific YouTube videos. Our Reporting Lab is here to help fine-tune your Digital Marketing if you need some help.?

• LinkedIn has launched in-feed video carousels. It’s part of the platform’s increasing focus on video to drive engagement. If you’re not already using video on LinkedIn, then it’s time to start thinking about it.??

• Instagram is testing a vertical profile grid, with many users already seeing their profiles changing shape. If you haven’t already, it’s time to move to portrait content when planning your grid. Make sure you’re subscribed to get this news and more, every week.?

• Threads is adding a new ‘Media’ tab that will filter a profile’s posts to just images and videos. They are also testing a new post type that disappears after 24 hours. Is Threads part of your Content Strategy??

Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh today at chloe[at]springboardcommunications.ie?