Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the B Corp Certified and PRCA Agency of the Year 2023/2024. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?
- Meta's Q4 2024 Widely Viewed Content report reveals that 97.9% of Facebook post views in the U.S. did not include external links, highlighting the platform’s shift away from news content. While it's easy to cross-post content between Instagram and Facebook, it's important to remember that they are distinct platforms with different audiences. Your content strategy should reflect these differences. If you need guidance, our Strategy Hub offers simple yet effective ways to optimise your content.?
- Did you know that 50% of all watch time spent on Instagram is on Reels? If you’re not prioritising video for your Instagram channel, then it’s time to start. Head over to our Content Studio if you don’t know where to start.??
- The Google Display Ads network has received several updates, including an expanded ad inventory for more connected TV categories and collaborative tools to help you build more impactful campaigns. ?
- And finally, does your brand have a podcast? YouTube now has 1 billion monthly podcast users, making it the most frequently used service for listening to podcasts in the U.S. If podcasts are part of your content strategy, have you considered leveraging video to improve engagement??
Want to know more? Reach out to our Senior Digital Executive
Chloe Kavanagh
at chloe[at]springboardcommunications.ie?
