The Digital Edit

Welcome back to The Digital Edit: your guide to navigating social media's rapid changes from Springboard Communications, the PRCA Agency of the Year. As always, if you want to know more, you can contact us today to unlock the full benefits of our Content Studio and stay ahead with your digital strategy.?

In this week’s news:?

• In case you haven’t noticed, LinkedIn has made organic link previews (much) smaller. Sponsored posts, however, will retain the larger preview images. If you have been relying on link previews for your creative, it might be time to have a chat with our Content Studio about creating effective assets for your brand.??

• Instagram has rolled out a host of new features and is trialling even more - including unskippable ads; the option to post quietly to your profile (ideal if you want to do an impactful big grid layout), trial Reels; and the option to send draft Reels to another user (social media managers rejoice!). Make sure to click ‘Subscribe’ at the top of this page to stay up-to-date with these new features and more!?

• A new report from Pinterest shows that the app drives more total attention (passive and active) than its competitors. Is Pinterest part of your Content Strategy??

• And finally, a heads-up: Meta Ads looks to be removing dynamic creative for sales and app objectives. This will be replaced by a similar feature, but you still should be keeping a close eye on your ads just in case. Head over to our Reporting Lab to learn more about how we can help level up your Ad Strategy.??

Want to know more? Reach out to our Senior Digital Executive Chloe Kavanagh today at chloe[at]springboardcommunications.ie?