Welcome to the first edition of the #DigitalEdit for 2025! We hope you all enjoyed the festive season. Here are the key updates you need to know as we dive into the New Year:??
- LinkedIn has added the ‘Companies Hub’ to its Campaign Manager, which offers three new core functionalities to help you target audiences more effectively and improve returns on your ad campaigns.???
- LinkedIn has added the ability to boost Personal Updates. If you’re a subject-matter expert or are undertaking thought-leadership activity, be sure to consider this to help increase your reach and engagement.??
- Google Ads is testing the display of search ads without copy. Short and sweet is the name of the game here – make sure your headlines and descriptions are impactful in case your ads are affected. Check out our Reporting Lab if you have any questions about ad optimisations. ?
- Instagram Ads are booming – so much so that the platform is expected to generate more than 50% of Meta’s ad sales in 2025, a 24% increase from 2024. With all this noise, it’s crucial that your ads are correctly optimised, and that your content resonates with your audience. Our Content Studio can help you craft this stand-out content and achieve your goals.????
Want to know more? Reach out to our Senior Digital Executive
Chloe Kavanagh
at chloe[at]springboardcommunications.ie?
