THE DIGITAL EDIT: NOVEMBER
NOVEMBER
Welcome back to The Digital Edit?– our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.
DIGITAL CAMPAIGN SPOTLIGHT
Mastercard has launched a new multi-channel campaign that celebrates Black women small business owners in a tie-in with Marvel's "Black Panther: Wakanda Forever" film.?The themed campaign features Egypt Otis, an owner of a small business specializing in Black and Brown literature, art, and music in Flint, Michigan and depicts the store owner as a real-life superhero and role model for a young shopper.?
Mastercard will also host exclusive screenings of the latest “Black Panther” installment in New York and Atlanta for select business owners and youth groups prior to the film’s release and will feature a “Hall of Heroes” video installation honoring attendees and other entrepreneurs. In November, the company will stretch into the metaverse by activating on Meta’s Horizon Worlds to connect players with Black-owned small businesses through activities and unique stories.?
Watch the full ad campaign here!
CHANNEL UPDATES
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