THE DIGITAL EDIT: MAY
MAY
Welcome back to The Digital Edit – our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.
DIGITAL CAMPAIGN SPOTLIGHT
Snapchat and LACMA Return With Monumental Perspectives AR Monuments
The Los Angeles County Museum of Art (LACMA) extended their collaboration with Snapchat to unveil three new augmented reality monuments in a campaign called 'Monumental Perspectives' for the International Day of Monuments and Sites in order to highlight perspectives from across the region.
The three artists contributing to the museums AR works, Judy Baca, Sandra de la Loza, and Kang Seung Lee, examine changing landscapes and memory as a way to connect the past and the present through augmented reality experiences.
Visitors can experience the AR monuments at site-specific locations across Los Angeles or around the world by downloading Snapchat and scanning QR codes.
CHANNEL UPDATES
- Meta Launches Fundraisers in Reels, Another Way to Raise Money for Causes in the App
- Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content
- Jameson takes over 'orange' on Pinterest to introduce new whiskey
- Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches
- Twitter Announces Full Ban on Climate Change Denial in Ads
- Twitter Launches New Accessibility Features Globally
- LinkedIn Is Working on New Video and Analytics Features for Creators
- LinkedIn Adds New Profile Links and Newsletter Promotion Options
Tik Tok
- TikTok launches its own AR development platform, Effect House
- TikTok Launches 'Interactive Add-Ons' to Help Brands Build More Engaging Ads
CAMRON'S DIGITAL CAMPAIGNS
Camron Digital recently launched Nude in Bloom to showcase NUDE Glass’ vase collection(s) in a non-sales focused way. The digital campaign focused on inspiring the community with overarching themes of seasonality, florals, and light and bright, longer days. By collaborating with @heritagegatherings, the team showcased some of Nude's vase collections with flower arrangements that compliment the minimalistic style of NUDE, bringing some Spring floral inspiration to the social feed.
#MUSTREAD
Combating Climate Misinformation on Pinterest
Elon Musk strikes deal to buy Twitter for $44bn
SAY HELLO TO THE DIGITAL TEAM