THE DIGITAL EDIT: JULY
JULY 2023
Welcome back to The Digital Edit?– our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.
CAMRON CAMPAIGN SPOTLIGHT
Influencer Content- Marimekko
Camron, on behalf of Marimekko engaged NY-based influencer, Yaminah Mayo for a brand awareness campaign including; Instagram main feed imagery, reels and Instagram Stories to showcase the the May focus products from Marimekko’s Spring/Summer Collection.
Yaminah showcased selected products from the collection with captions referencing the bright and colorful design of the products, whilst highlighting the excitement around wearing the chosen products throughout the warm summer months.?
The purpose of the campaign was to increase brand awareness of Marimekko while creating engaging content that highlights the details of the products in the collection. The content inspired the audience to explore the Marimekko collection.
CHANNEL UPDATES
TikTok