THE DIGITAL EDIT: FEBRUARY
FEBRUARY 2023
Welcome back to The Digital Edit?– our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.
CAMRON CAMPAIGN SPOTLIGHT
Camron, on behalf of Calico Wallpaper collaborated with Elaine Welteroth on a brand awareness campaign for Calico Wallpaper including; Instagram main feed reel and Instagram Stories to showcase the innovation, craftsmanship and bespoke nature of Calico Wallpaper, specifically the Wanderlust wallpaper.?
Elaine showcased her selected Calico Wallpaper in her newborn’s nursery with the captions referencing the design and innovative quality of Calico Wallpaper whilst highlighting how bespoke the product is, including messaging that invites followers to order samples online.
CHANNEL UPDATES
TikTok