THE DIGITAL EDIT: DECEMBER

DECEMBER 2022

Welcome back to The Digital Edit?– our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.

CAMRON CAMPAIGN SPOTLIGHT

Lexus x Black Panther: Wakanda Forever

Lexus collaborated with adidas and adidas S.E.E.D (School for Experiential Education in Design) to create a Black Panther: Wakanda Forever-inspired RX 500h Vibe-Branium AWD DIRECT4 and a Wakanda-inspired t-shirt.

In order to promote the partnership, Camron supported by sourcing influencers to create content of both the RX 500h Vibe-Branium AWD DIRECT4 as well as the Wakanda Forever-inspired t-shirt. A few influencers that covered the project include Photographer Ally Green,?Rashad Little, and?Divinity Noria.

CHANNEL UPDATES

Instagram

• Instagram Now Supports Text Updates With Launch Of Notes, Adds Other New Sharing Features
• New Instagram Updates Bring Massive Changes

Pinterest

• Pinterest Announces Its Pinterest Predicts 2023 Report To Reveal The Trends That Pinterest Believes Will Rise Next Year
• Pinterest Ends its Creator Rewards Program for Idea Pins

Twitter

• Twitter Implements New Rules Banning Links to Other Social Platforms
• Twitter’s Banning of Journalists Could Help to Establish a New Approach to Content Moderation in the App

Linkedin

• I Found the Perfect Replacement?for Twitter. It’s LinkedIn
• LinkedIn Adds New Audience Analytics Tools, Including Follower Growth and Demographic Insights

Tik Tok

• TikTok Is Trying Out Horizontal Full-Screen Videos
• 10 TikTok Tips for Creating Content — According to TikTok

#MUSTREAD

TikTok Surpasses Netflix for Users Under 35. Is YouTube Next?

Ad Campaigns Of The Year 2022