THE DIGITAL EDIT: AUGUST
AUGUST
Welcome back to The Digital Edit?– our monthly newsletter focused on making sense of the ever-changing digital landscape. Each month, we’ll distill some of the most notable happenings as well as their wider implications: how they might affect us, the industry, and beyond. We'll also share some of our very own Camron-led digital campaigns and activations.
DIGITAL CAMPAIGN SPOTLIGHT
Netflix recently brought the Upside Down to the center of Milan in an immersive launch experience for the Stranger Things Season 4 premiere. Independent creative network, DUDE, kicked off the three day event with a massive video projection on the facade of the historical Palazzo Carminati, showing the iconic Upside Down rift opening right before the audience's eyes. A message was then displayed that promised to take Milan back from 2022 to 1986.
In the following two days, Piazza Duomo was turned back in time to the 1980s. The city woke to find advertising banners back on Carminati's facade, reminiscent of the Milanese 80s with vintage brands like Polaroid and fictional brands from the show's universe like the Hawkins Post. The rest of the square featured an immersive take-over with past editions of newspapers available to read at newsstands, a roller disco for passersby to try, a pop-up of the fictional fast-food restaurant Surfer Boy Pizza, and a vintage Milanese bus that offered an on-board trip into the Upside Down.
View the activation and get glimpse back to Milan in the 1980s HERE.
CHANNEL UPDATES
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