Digital Disruption is Driving Businesses, Don’t Get Left Behind

Digital disruption is showing no signs of slowing down. Organisations which aren’t already making aggressive moves to keep up are in serious risk of getting left behind by their competitors.

Businesses must embrace their digital journeys and thrive on adopting new and emerging technologies. Digital is an enabler of new business models and a catalyst for transforming processes, and this dramatic shift should be embraced not feared.

In the digital age, organisations need to think bigger and faster. Companies are under huge pressure to adopt new technologies in an agile and collaborative manner, whilst staying relevant during times of industry change.

Digital disruption typically marks changes in consumer needs and therefore working with the tide allows you to fulfil these emerging needs. It’s essential to keep your customers happy and provide them with new and exciting opportunities from your brand.

According to Gartner, only 30 percent of digital transformations will succeed. Becoming a digital organisation isn’t a straightforward journey. Those that succeed will be companies that disrupt their future—for good.

These are some of the fundamental questions you need to be asking:

• What does a digital strategy look like?
• How do you integrate digital into business as usual?
• Where do you start?
• Where will the new skills required by going digital come from?

In 2017, the role of the CIO will become increasingly important. Their knowledge of a company’s existing IT infrastructure and future demand will ensure they’re able to prepare for digital disruption over the upcoming 12 months.

The CIO will be vital to the success or failure of digital transformation across an organisation. It will be their job to manage the digital transition and lay the foundations down for the future.

In order to say competitive and thrive in the future, organisations must be not only embrace digital disruption but actually plan for it in advance, or face getting left behind.

Andy Floyd

Marketing Manager| B60