Digital Dispatch - June 2024

A huge hello to all our LinkedIn followers!?

If you are wondering how we’ve already gone through half the year, join the gang! Just as the days are going by at supersonic speed, so is the world of digital marketing, with new developments almost every day!? But we’ve got that covered for you! With this latest edition of the AdLift Amplifier, we are giving you a quick low down on what’s happening in the digital marketing industry. Read on.??

1. Spark a Trend with YouTube Shorts' "Add Yours" Sticker (Early Access!)?

YouTube is testing a brand new feature called "Add Yours" stickers specifically for Shorts creators. This interactive tool allows you to initiate trending topics and challenges, encouraging viewers to participate and build upon your idea. This feature is in an early access phase, available only to a select group of creators on mobile devices. But stay tuned – a wider rollout could be coming soon.?

2. Instagram Loves Shareable Content: Boost Your Reach with Engaging Posts?

Remember, sharing is caring! Instagram's algorithm is putting a big emphasis on the "sends-to-reach" ratio, which means content that users actively share with others is getting a major visibility boost. This means it's time to prioritize creating truly engaging and shareable content. Think thought-provoking captions, visually stunning posts, and stories that spark conversations. The more people share your content, the wider your reach becomes, organically growing your audience and brand awareness.?

3. LinkedIn Expands Lead Gen Options with Sponsored Newsletters (Coming Soon!)?

Get ready to nurture leads like never before! LinkedIn is expanding its sponsored content options to include sponsored newsletters. This exciting addition allows you to leverage the power of your existing content within brand awareness and engagement campaigns. Create compelling newsletters through the Campaign Manager's Content Library, and then utilize boosting options to maximize reach and attract potential customers. Read more here.???

4. India's Self-Declaration Certificate: What Advertisers Need to Know (Important Update)?

The Indian advertising industry is currently adapting to a significant change: the Supreme Court's mandate requiring a "Self-Declaration Certificate" (SDC) for all advertisements. This new regulation aims to increase transparency and accountability within the advertising space. While agencies are working towards compliance, concerns have been raised regarding the increased workload, logistical challenges, and potential for misuse by unethical players.?

The Ministry of Information and Broadcasting (MIB) is actively addressing these concerns through collaboration with industry stakeholders. As of June 25th, a new advisory has been issued, limiting the requirement for SDCs to food and health advertisements. Additionally, advertisers in these sectors only need to submit annual SDCs rather than one for every ad released.?

This is a significant development for advertisers in India. Stay informed about the latest updates regarding the SDC mandate to ensure your brand remains compliant.?

5. AdLift launches a call for Entries to identify India’s Top BFSI Marketers!?

AdLift is looking for India's most innovative and impactful BFSI marketers. Nominate yourself or others?today!? ? Nominations close on 15th July. Hurry! Nominate now!? ? Your nomination will be evaluated by the very best in the industry;?check out our jury lineup here.??

?Nominate now!?

P.S. Don't forget to follow us on social media for daily insights and industry news!?