Digital Dispatch December 2023

Hello, hello!?

How did December sneak up on us so fast? Before you know it, we are going to be wishing you a Happy New Year! This month’s AdLift Amplifier is a happy mix of digital marketing updates and news snippets that we thought you would find interesting.??

1. GPT Store Set to Launch in Early 2024

Open AI has been listening to your feedback! Dedicated to AI innovation, the company is all set to launch its GPT store early next year!?

What you need to know:??

• The configuration interface has been updated.?
• One-click testing has been enabled.?
• Debug messages have been added in the preview and now allow multiple domains.?
• Uploaded files are now downloadable when using a Code interpreter.?

Open AI has invited feedback, too, so if you have something to say, now is the time!?

2. Google Gemini Launch Delayed Until 2024

The launch of 谷歌 's upcoming AI product, Gemini, has been pushed to early 2024, citing difficulties in addressing queries in non-English languages. This delay, positioning Gemini as a competitor to OpenAI's GPT-4, highlights the increasing rivalry in conversational AI. This delayed launch has repercussions on other Google products that anticipated improvements through integrating Gemini's technology.?

3. What caught our attention:

Are we overdoing trying to catch Gen Z’s attention? A recent 纽约时报 Article titled ‘If Every Brand Is Funny Online, Is Anything Funny?’ caught our attention. The article talks about the trend of brands increasingly adopting quirky and unconventional tones on social media in an attempt to connect with Gen Z. The use of sarcasm, slang, and memes is being seen as a decline in quality content. As brands navigate the challenge of balancing humour with ethics – the question remains – are they actually appealing to their Gen Z customers who prioritise corporate values? Check out the article in the comments, and let us know your thoughts.??

4. What management is reading:

There’s reading for work, and there’s reading for pleasure, but reading is reading, period. It opens up your mind, spurs creativity, and fires up your imagination. It's just what the doctor ordered, especially if you are working at a digital marketing agency! So, this month, our spotlight is on what our Head of Content, Juhi Sharma , is reading.??

Name of the book: Rain in the Mountains

Author: Ruskin Bond

What it's about: The book is a collection of short stories, poems, journal notes, and essays from the author’s early days spent in the foothills of the Himalayas. It’s a perfect escape into the everyday sights and sounds of mountain life and beautiful stories of simpler times.?

5. Coming soon

The 2024 AdLift Social Media Calendar

We are all set to launch The AdLift 2024 Social Media Calendar - your single destination to plan all your topical content on social media. In an easy downloadable format, we’ve made planning your social media content easy. Stay tuned!?

Top Digital Marketing Trends for 2024.

Just when you thought you’d get a handle on 2023, bam comes 2024!? What does this coming year have in store for the digital marketing industry? What should we prepare for? The experts at AdLift are in a huddle, listing out the Top trends to watch out for in 2024. Coming soon!?