Digital Digest: September Edition
Monthly Paid Media Spend Snapshot – August 2023
Two-thirds of retail media advertisers spent less in August than in July, a mirror image of the share who spent more in July for Amazon Prime Day, with total spending down 26% in the channel. Meanwhile, social spending picked up considerable steam with 21% growth from July to August while paid search showed a modest 2% improvement.
How do you measure up?
Check out these benchmarks to see if your programs are on par with your industry peers or are ahead or behind the curve.
August 2023 Omnichannel Forum: How to Navigate Changes in Consumer Tracking
Navigate the evolving world of consumer tracking with the August 2023 Omnichannel Forum. Hosted by industry expert Joanna O’Connell, this edition gathers leaders to discuss a cookieless future and its impact on marketing.
Learn how to balance consumer privacy with effective omnichannel strategies. Emphasis is placed on first-party data and consumer-centric approaches.
Fine-Tune Your Q4 Holiday Planning Using Skai’s H1 2023 & Amazon Prime Day Insights
Skai provides crucial insights to optimize holiday planning for brands drawing on data from Amazon Prime Day and the Q2 2023 Quarterly Trends Report.
The pandemic, inflation, and economic shifts have created a complex landscape, making accurate data more valuable than ever.
Check out this blog for specific marketing tips covering ad costs, ROAS, customer acquisition, and emerging ad formats, stressing the need for a nuanced, data-driven strategy for a successful Q4.
领英推荐
What Marketers Need to Know About AI-Bidding
Artificial Intelligence's ability to sift through vast volumes of data, identify patterns, and generate insights can lead to more informed and efficient decision-making when it comes to programmatic advertising bidding.
AI’s inherent ability to identify the most suitable audiences for specific ads and determine the most opportune moments and ideal platforms for ad display. This level of precision helps advertisers to get a more significant return on their ad spend.
AI-Powered Headlines That Write Themselves
We are excited to introduce Generative AI headlines to Intent-Driven Messaging (IDM), an industry-first capability. Thanks to our new integration with OpenAI, IDM can generate powerful headline recommendations at the click of a button directly from your IDM results. This means you save valuable time and effort, your ads better reflect consumer search intent, and your marketing program benefits from higher engagement and efficiency.
Get Tips from the Experts | Skai Holiday Hub
In this video, Skai’s Jenna Stevens, Expert Services Manager, Search, shares some of her best paid search advice, tips, and best practices for the upcoming holiday season.
Like what you see? There's more...
Head to the Skai Holiday Hub a source for tips, tricks, and best practices to grow sales and revenue, reduce errors, and save time this holiday season!