Digital Digest: May edition
Welcome to our first edition of the Digital Digest, your monthly recap of notable developments in the world of search, ecommerce, social, and app marketing.
Let's kick off with some highlights from our latest digital trends report!
Q1 2022 Quarterly Digital Trends Report
Insight 1: Channel growth continues
Insight 2: Big spenders
Eager to learn more key insights across search, social, app, and retail advertising?
Then download our Q1 2022 Quarterly Digital Trends Report here.
What does the upcoming Mother's Day have in store for retailers?
According to new research by the National Retail Federation, Mother’s Day 2022 spending is to be the biggest on record.
So WHAT, WHEN, and WHERE do shoppers plan to spend their hard-earned dollars? Head to our Mother's Day data deep-dive blog to find out.
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How can you allocate budgets across multiple retailers to get the highest return?
Well...the answer lies in our new monthly Retail Media Roundtable series featuring experts in the industry! You can read their budgeting advice here.
We'll stay in the world of retail for a little bit longer with...
[WATCH] ShopAble: Bringing together the brightest minds in commerce marketing?
Hosted in New York City, ShopAble, is an experiential, pop-up shop-inspired conference dedicated to digital's hottest ad channel: retail media. Turnout was excellent and marketers seemed excited to finally get together again after so long away. There were some incredible sessions and the energy was electric.
Check out some of the behind scenes with some insights from:
[WATCH] ShopAble Session: Data is Power—The Inputs Relevant to Commerce
Check out this Data is Power: The Inputs Relevant to Commerce session,?where Skai’s??Vice President, Product Marketing, Megan Harbold, took attendees through some of the recent findings from our new report,?The State of Retail Media 2022. In this report,?Skai?and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week in retail media to understand better how marketers are approaching the channel.
Sustainability is good business
We close this newsletter with an insightful article from Skai's CIO Alon Sheafer and CTO Nir Cohen about the impact of sustainability on businesses, backed up by recent data.
Read the full piece here.
And, that's a wrap to our May newsletter! Make sure to subscribe so you don't miss the latest digital insights.
Digital Marketing | Full Stack Marketing | Marketing Automation
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