Digital Digest: June Edition
Monthly Paid Media Spend Snapshot – May 2023
April showers brought more spending in search and retail media in May, with total expenditures up 6% in both channels. Much of this increase was from higher ad prices, with CPC up 5% for search and 6% for retail media.
Paid social ad spending was down 1% in May, although CPM did regain some of the ground it lost last month, rising by 6%.
How do you measure up? Check out these benchmarks to see if your programs are on par with your industry peers or if you’re ahead or behind the curve.
The Skai 5: Five Benefits of Walled Garden Media, Part 2
Walled gardens, with full control over applications, content, and media, are preferred by marketers due to numerous benefits.
These platforms provide unparalleled advertising control with 24/7 account accessibility and customizable settings, performance-based ad costs, and strong vendor ecosystems.
They also utilize native algorithmic optimization for effective ad matching and are not reliant on third-party cookies, making them inherently future-proof as privacy concerns grow.
Elevating Your Retail Strategy: The Role of Membership Warehouse Clubs in Omnichannel, Retail Media Success
Membership warehouse club retailers have such strong relationships with their members, they know what each one of their members buys, which opens up the opportunity to target them based on purchase history, demographics, recent purchases of similar items, and basket size for every member. It isn’t guessing and modeling an unknown user on behalf of advertisers. This can help you get more value from your advertising dollars and generate a better ROI.
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Skai's Prime Day Hub: Get Prepped for Prime Day 2023
While the ink has likely been dry for some time on your 2023 Prime Day marketing plans, Skai’s retail media team has some final advice to help you navigate the season successfully. Our Amazon experts offer actionable tips, tricks, and best practices to maximize the biggest shopping event outside of Q4.
[WATCH] Skai’s Retail Media Thursdays, Episode 10: Rob Quattromini from Amazon Ads
Skai’s??Michelle Urwin chats all things Amazon Ads with Senior Partner Development Manager, Rob Quattromini, at the?Northumberland Arms?pub in London.
Check out THE BREAKTHROUGH ??
Fear and Loathing in Generative AI
In this article, Skai CMO Margo Kahnrose discusses the rising anxiety around generative AI and its potential impact on jobs, particularly in marketing. While generative AI is expected to replace around 30% of knowledge work, Kahnrose argues that generative AI can help the digital ad industry transition from channel-centric to customer-centric by easing burdens and enabling marketers to focus on deeper work, creativity, and ingenuity.