Digital Digest: June edition

Let's kick off this edition of Digital Digest with our traditional?paid media snapshot of what happened in May!

Here are a few highlights:

For the retail media and paid search channels, the average daily spending and click prices stayed within?2% of last month?in one direction or the other.

For paid social advertisers, daily ad expenditures?dipped 9% in May,?with a month-over-month CPM decrease of 7% accounting for much of that change.

Keen to learn more? Head to?our blog for further analysis.

New only from Skai, Dynamic Commerce Ads

Skai has built a first-of-its-kind, groundbreaking enhancement to Facebook’s Collection Ads called?Dynamic Commerce Ads. Advertisers can create a single ad that promotes a product on multiple retailer sites and dynamically updates product details consumers want to know, like price and availability.

Learn how this new ad type works?here.

Search marketers, it's time to take back control of Broad Match!

Google has often changed how match types work to better help marketers engage customers through their search queries. Recently, there has been a push from Google for marketers to rely more on Broad Match and let its smart algorithms figure out the rest. As we enter a new era in paid search in which Broad Match will be more utilized, marketers need new tools to stay in control. Skai’s Search Term Analysis helps your teams save time and money. Read?how here.

Data is Power—Omnichannel Unwrapped

Skai’s??VP, Client Success, Jim Wasenius, began by explaining that to successfully reach today’s omnichannel consumer requires a mind shift. Brands and retailers have to be everywhere at once and engage in a shopper-centric approach.?Watch the full session with Rory Foster (Director of DTC Innovation,?P&G), Katia Colston (Senior Director of eCommerce Sales,?Central Garden & Pet)?above to hear their experience.

The 9 types of Amazon DSP audience targeting

Today, one of the most used DSPs by marketers is one of the youngest on the market.?Which one? Nearly four out of 10 U.S. marketers have recently used Amazon DSP. That’s just behind Google and The Trade Desk, which many marketers cite as the most prominent DSPs. And, according to eMarketer, a study from H1 2021 shows that “the share of U.S. demand-side platform users electing to use Amazon’s self-serve option jumped?19 percentage points year over year to 60%.”?

But, to reach your audiences efficiently and get better ROAs, targeting is essential.?Learn about some of the ways you can do just that in our?blog.

74% of consumers begin their product searches on Amazon.

The significance of Amazon DSP for retailers is undeniable. That's why we worked closely with customers and partners at Amazon to develop a new solution for Amazon DSP to help marketers optimize campaigns more?efficiently and effectively across all commerce paid media channels?(retail, search, and social).

Skai’s DSP release connects commerce marketing efforts for holistic consumer reach and engagement with unique automation, targeting, experimentation, and reporting functionalities supplementing Amazon’s native offering. Read?more.

Skai achieves Amazon Ads Advanced Partner Status?

It's official! Skai is now an Amazon Ads Advanced Partner! We've earned this recognition by demonstrating strong growth for our advertising clients, expertise, and engagement with Amazon Ads products. Learn more about what it means for us and our customers?here.

Which team should manage Amazon DSP?

Whenever there is a new marketing channel, you can expect there to be blurred lines as to what function within an organization should lead the charge. We talked to Tara Lynne Ferguson (Senior Amazon Advertising Manager @?Media.Monks), Camille Agoncillo (Director of?Amazon Advertising @ Advantage Solutions), and Allison Lewis (VP Commerce Media @ Gorilla Group) about which team THEY think should manage Amazon DSP. Read their views?here.

Curious about what your competitors are doing on Amazon?

Skai’s Brand Insights is a powerful tool within Skai’s Retail Media solution that tracks the SOV for your brand and your competitors visualized with an easy-to-read dashboard. It’s?all keyword-based, so it couldn’t be simpler to load up the keywords you want to track, and our AI does the rest. Soon after, data will start to populate, and your team can?immediately begin mining insights to power their optimization decisions.?Learn more?here.

Skai’s new support of ASA’s custom product pages offers powerful capabilities for app marketers

Today, we announce our full support of Custom Product Pages (CPP). As a result, app marketers will benefit from Skai’s cutting-edge functionality which streamlines workflow and offers insights to drive campaign decision-making. CPP enables app marketers to create full additional versions of their App Store product page to highlight specific features or content within their app. This increased relevance can lead to higher response and install rates.?

Read more?here.

And that's a wrap! Make sure to share and subscribe to the Digital Digest so you don't miss out on the next round of updates!