Digital Detox - Analogue Rehab
Brian Clough
Former Senior Lecturer and Course Director in Automotive and Transport Design at Coventry University (retired but open to new professional challenges)
During late 2020 and the whole of 2021 I noticed a lot of Linked-In contacts (most of them designers) were rediscovering the joys of analogue techniques. In an increasingly digital professional environment, the tactile enjoyment of creating physical art seems to have gotten lost. Yet, off the clock, people seemed to be rediscovering the manual talents and techniques that probably attracted them to design in the first place and posting their artwork. I commonly use digital tools, and for some purposes they are very good, but I still prefer sketching on paper. Luckily, retirement has removed the pressure on me to work digitally but in industry it has become the norm.
I mainly associate digital workflow with design sketching, rendering and CAD modelling but when I’m writing I go straight to my keyboard without a second thought. I didn’t even consider this to be ‘digital’. But a few weeks ago, a strange thing happened. Some ideas came into my head and I wanted to do a bit of creative writing but rather than logging on, I simply grabbed a pen and paper. After years of writing student feedback in block capitals for legibility, I was shocked that my once quick and neat handwriting had become a terrible scrawl. But the content itself flowed freely and was clear and precise, needing hardly any editing when I later went to type it up.
It occurred to me that writing on the computer isn’t very enjoyable and takes me longer than it used to because I’m not a good typist. Spellchecking flatters my typing ability and I agonise over every word (and over the provenance of facts and quotes so I often head to Google mid-sentence). I constantly re-read and edit on the hoof because the technology allows me to but as result, I lose my flow and for me typing is less efficient. I usually end up with loads of draft versions of the same document with minor differences. It’s analogous to digital photography. In the days of film, having just 24 or 36 exposures forced you to choose the correct film speed for the conditions and then to compose each image ‘in camera’. Today we take hundreds of shots and edit them down to find the best before then cropping, adding filters, effects and Photoshop enhancements. Behind each Instagram masterpiece there are usually dozens of rejected photos.
Now I realise that writing on paper compels me to think carefully about the words and how they are used. The only safety net is double line spacing and the insert symbol (which looks like an inverted ‘V’) so I can put notes/corrections on the blank line between rows of text. I’m no stranger to the page margins either for major paragraph changes.
Another interesting observation. I actually wrote the draft of this article with a biro on paper (see cover image) and within less than 500 words my scrawly handwriting improved as my muscle memory kicked in. By the end it was nearly as good as it used to be and with practice should fully recover.
Naturally the digital tools I use in my design workflow offer lots of productivity advantages. But at the idea sketching stage they don’t feel as creative as analogue methods. For me, hand drawing on paper has a spontaneity and provides a quick and direct connection from my mind’s eye to a physical externalized image that even a tablet or pen display doesn’t give me. I do feel pressure to get each sketch right first time but that doesn’t mean it has to be perfect. To quote the adage ‘perfection is the enemy of the good’.
Clearly, typing my own material directly has had a detrimental effect on me during the writing process. I recently found a box of old handouts from when I first began teaching about 30 years ago which I decided to scan so I could bin the originals. Back then we had typists to transcribe handwritten notes into handout masters. To my surprise the teaching content was really clear and concise which is a big consideration when someone else is doing your typing and handouts were physically printed in the hundreds. Fewer words equated to less pages to type and print, keeping costs down and saving my precious time.
When I compared these old hand-drafted notes to handouts which I typed myself towards the end of my career for online distribution, the latter were much wordier but the newer material was worse for its verbosity, especially for an audience comprising many more students with English as a second language. My old concise material was far superior as a direct result of the analogue nature of its creation.
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Finally I feel that I can now identify as an analogue tourist rather than a digital native. I take vacations in the digital world when I need to, but I still enjoy coming home to analogue. I sketch and write better using biro and paper because they are unforgiving media without an ’undo’ button. I don’t have the distracting facility to edit ‘on the hoof’ so I have to really consider the images that I generate and the words the that I compose.
After years spent writing perhaps hundreds of thousands of words I’ve come to conclude that I still find analogue quicker. The inability to edit as I go along means that I just get on with the creation of ideas without striving for grammatical perfection. Editing, refinement and fact-checking can come later when I do move to the screen. Of course, I have to use digital tools for the final artifacts but if the quality of the analogue input is better, it follows that the finished digital output will be better too and definitely more concise!
Which brings me nicely to some 2022 resolutions.
First, I have a lot of writing to catch up on in the new year so I’m going to revert to first drafts on paper. This will force me to be more considered and concise from the outset and should deliver better material at the end.
Second, I’m going to refresh my YouTube channel ‘Learning Design’ which I’ve neglected for much of 2021. Surprisingly the most watched session was a simple, totally analogue, marker and pastel car rendering demonstration without any Photoshop (see cover image) which tends to suggest that my viewers recognise the ‘marks’ used to create the image are more important than the tools creating the marks. I was always a good at marker rendering, so I’ll definitely be producing more analogue demonstrations in future.
Third and most importantly I’m going to take a month’s ‘digital detox’ with a break from social media. I’m spending too much unproductive time on Facebook and LinkedIn. Even a few minutes here and there quickly adds up. Whenever I log on to my computer, I first spend at least 10 minutes checking FB and LI, even longer if I’m drawn into interesting threads. It’s so easy to waste 20-30 minutes before getting on with my intended task and I’m doing it more often even though I am usually quite disciplined.
So, from Friday 7 January 2022 I’m going to deactivate/hibernate my Facebook and LinkedIn accounts. It won’t be permanent, and I plan to log back in sometime in February. But after 12 and 11 years respectively on both platforms I really need a time out and a bit of social media silence.
Happy New Year and have a great January! I’ll see you the other side of my analogue sojourn.
Senior Lead Engineer at Jaguar Land Rover
3 年Happy New Year Brian. Pen and paper are a lot cheaper than CAS and you can take them anywhere. When I was lecturing, my students knew it was my book if I left it behind in a lecture room as there were lots of thumbnail sketches inside it. In industry, I've found that quick sketches and basic sections for the clay team was a great way to make swift differences to a design. Enjoy your 'detox'.
Automotive and CAS Designer
3 年I find when I draw digitally on the ipad I will only re-draw sections of the image to show variations (Because I will have spent time on a solid underlay). Whilst this is efficient it can mean you avoid re-drawing the object as a whole, which is when you can often naturally or accidentally find improvements. Also for a sketch page it's much more interesting when the images aren't all the exact same (For the most part).
Author of 'Vision Thing' column at Hagerty Media, contributor to The Autopian. Creative automotive exterior designer.
3 年It's too easy when sketching digitally to erase and change things on the fly if you don't like them. The advantage in filling a few sheets of A4 with quick biro sketches is it allows you to revisit something you initially dismissed, and combine ideas and themes because you have everything right there on the page in front of you. It often feels when drawing in Photoshop (as opposed to full colour renderings) you're aiming for one 'perfect' sketch rather than lots of ideas. Massimo (Frascella) was always imploring us to put up quick pen sketches on the board rather than the polished 'finished article' renders because he wanted to see our ideas and not get distracted by flashy presentation.
Creator / Problem Solver / Professional Worrier
3 年Interesting topic - a well trodden area for opinion and debate. I'd certainly agree that typed work tends to be more verbose - and the ease with which it can be authored and circulated in vast quantities is no guarantee of quality - or accuracy. As for digital design - being able to "work quicker" and "do more" simply because it's digital is no guarantee it's gonna deliver a better design result. So it often comes down to the teaching / experience of the design team - and how lean (cost & time driven) the industry they're working in is. Some company / industry cultures embrace rampant "design noodling" - seemingly endless rounds of ideas justification, sketching, iterative modelling, variants and alternative proposals, review loops etc. Other cultures are more constrained by budget and time pressures - and go straight for the jugular as a result . . clear vision, gut instincts, first brushstrokes, tight turnarounds. For sure, great results take time - but time and effort applied is no guarantee of glory. A turd is still a turd no matter how many months its been polished for. To my mind, it's always been about the clarity of vision - and collective skills - of the project team, not the design tools used themselves.
Non-Executive Director ? Design Consultant with a portfolio of innovative projects across various sectors
3 年Happy New year Brian! Very interesting observations on this digital debate. I too tend to write things down and of course sketch before getting into digital. It maybe old skool and l am more comfortable with this approach but for me ideas flow better. Now some younger digital savvy guys may find straight to screen is easier but the best designers l have come across over the years always start with the old biro and paper irrespective of whether it ends up digital or not! The debate will continue l am sure, however, for me a lot of the really worked up digital renders are very similar in style and don’t really express the personal style of an analogue sketch! I used to be able to know who had done what without seeing the signature and as you know in consultancy leaving your mark was sometimes frowned on! But we knew who did what!