Is Digital Culture part of your Business DNA?

Every legendary organisation is built on very strong organisation’s culture - to ‘power its business’ and ‘empower its people’.

Current Digital era drives consumer behaviour, and business models are being revisited quite often to stay relevant to customers in the best possible way. You can use digital to create your customers entire day, week, month in advance – making it as convenient as possible.

Hence, digital transformation cannot be just ‘automation’, ‘digitalisation’, ‘digitisation’, or ‘digital only products’. In my view, it is the change in mindset to match the Digital era. Success is possible when the change driver, i.e., ‘Digital’, becomes part of your business DNA.

Some of the great transformation journeys in the past have embraced agility through operating models and business models – which is extremely important. But what gets left behind is the actual change driver itself, in today scenario its ‘Digital’ - how do we make our people ‘think’ digital?

Digital channels are so fragile, it can make or break a customer relationships instantly. As faster as it is to connect with a customer digitally, it is equally faster to lose the same to a competitor. The change in consumer behaviour today can be hard to understand or even envisage. So, if your predominant culture is ‘digital’; every employee will respond with mightiest force because your culture is on the highest digital frequency possible. The greater the digital culture your organisation feels and emits, the greater the power you are harnessing for your business.

This said, following are certain constructive opportunities for building a ‘digital’ culture:

Digital Frequency: Do every one in your organisation understand the changing customer behaviour? We are in this glorious digital world, endowed with wonderful power to create digital connections to take our businesses to next level. If people are not treated the way the organisation wants them to treat its customers, nothing can ever change. The ability to think digitally becomes unlimited when you empower people with customer data /behaviour / digital tools which results in increase of digital frequency.

Digital Productivity: The essence is within the people. The more you use the digital power within the organisation, the more you will draw it out to your customers. Reshape using technology to measurably increase business performance. You will reach a point where digital is way of life inside the organisation - perfection, intelligence, accuracy, speed, agility, collaboration – all seamlessly integrating – doers, decision makers, informal leaders, formal leaders all coming together demonstrating highest digital productivity.

Digital Services: When the inside mantra becomes, ‘digital’ – you start to see information and communication unfolding to everyone in the organisation – establishing elements together to form a digital service to ‘customers’ in every possible way. Then, Customer service is no longer single teams’ responsibility.

This digital culture connects organisation, its people and its customers to the state of digital creativity - Every person in your organisation is a creative participant in this digital era. Don't miss engaging each one of them....