Digital Commerce. Keep it simple. Focus on 3 things.

Never in human history have we witnessed the pervasive impact of technology as it's happening today. Digital has changed the way human beings interact.  Digital has changed the way human beings are connected.  Digital has changed the way we buy. Commerce has become social.

In today’s world, with the growing volume of connected devices and social platform boom, value is being radically created and destroyed. Companies born digitally, like UBER, Amazon, Netflix, Facebook are seeing exponential growth. Companies born more traditionally, like Mastercard, Sony, Walmart, Dell have seen market cap reductions. 

Digitally Powered. Digitally Connected. Always On. But what attributes truly separate these digitally born companies from the crowd?

1. Superlative Customer & Associate Experiences across touch points.  Think dramatically transforming the customer journey to evoke happiness by using Anthropology to solicit how consumers really feel, their true emotional connection throughout the journey, i.e., booking a flight / upgrading a handset. We call it Design for Happiness.  
2. Machine Intelligence, Augmenting Humans and Processes.  If we are 'Design Led', then we are 'Cognitive Powered'. Cognitive learns from a consumer’s digital exhaust, systems that are changing 24x7, social signals, and make sense of the connections. Cognitive understands and make sense of who you are, where you are, and what’s going on around you. It make sense of all of your data (structured & unstructured) and context to deliver key insights for your consumers, executives and orchestrate micro-experiences that were simply not possible before, harnessing the true power of data. We leverage cloud based CognitiveScale, delivering insights as a service.
3. A cultural ecosystem & business model that enables rapid scaling.  Think, ‘Industrialising Innovation’ using prefabricated components, agile s/w development tools, techniques and processes to produce MVP's (minimal viable products) whilst fostering an entrepreneurial mindset with in domain AND outside domain expertise. We love to build and co-run customer innovation labs.

Please get in touch if you’d like to hear more about how we’re partnering with clients to launch an innovative new product or service or to transform the loyalty curve of an existing product or service.  [email protected]

I would love your comments/points of view - please share.