Digital Centricity… Easy concept, challenging execution.

It is a beautiful 68 degrees here in the Heart of the Ozarks and my morning cup of coffee has me thinking about a challenge that a colleague gave me. I am growing to love the shifts that have happened in my life recently because I feel like it has cleared my mind to think more strategically than I ever have. With that, let’s talk digital centricity.

Digital centricity is a movement that has ramped up over the last 10 years, the idea being that if it moves, there is surely a way to digitize it. In short, becoming digitally centric is the creation and implementation of processes that digitize all facets of our organizations and industries.

Some of the following area areas where behaviors have shifted drastically in healthcare to incorporate the use of technology:

-?????????Our brands

-?????????The way that we communicate to our employees and our target market

-?????????The shift in the way the previous two groups are receiving information and purchasing

-?????????What success through digital engagement looks like in totality among these listed

I did a quick search prior to writing this just to see what I could find as a “searchable definition” of digital centricity and came across an interesting article

(https://attainingaxiom.com/2013/03/01/a-digital-centric-approach-to-developing-brands/... NOTE: tried to find the author on social for a callout he is nowhere to be found)

written back in 2013 that outlines some of these areas. The most interesting part of this article is that it was written in 2013. While some of these thoughts were cutting edge almost 10 years ago, these concepts are cutting edge for healthcare (healthcare marketing, specifically) as I type these sentences.

The healthcare industry has been behind branding times historically, but when COVID started wreaking havoc in 2020 it forced our industry to break the mold and get creative in the way we:

-?????????Communicated as a people in healthcare

-?????????Conducted our jobs

-?????????Conveyed our brands

-?????????Consumed our information

Over the next few weeks my desire for these articles is to break down some of the communicative barriers that may still be in place and sound off on what digital centricity looks like in our corporate departments, which ultimately reaches the healthcare industry. From an HR perspective, why is global inclusion and thorough communication important, especially in work from home environments? From a sales perspective, how have we had to shift the way we sell and mold our communication to the way purchasers in our industry are now buying? From a marketing perspective, how have we had to accommodate internal and external communication shifts as they have become heavily media driven.

More soon. Until then, have a great week everybody! I welcome any conversation around these topics and might even buy you a (virtual) cup of coffee if you reach out.