Digital campaigns that actually fuel growth
Kris Headland
Building Profitable Sustainable Growth Engines For E-Commerce Brands | Fractional CMO For Brands & Agencies
It feels like marketing never sits still. What worked a month ago might not work now.?
We have to keep moving and adapting. And it’s hard! Very hard when you’re so busy. Sometimes, it is so much that it becomes impossible to keep on top of what does work.? But that’s when it becomes so easy to just keep doing the same thing.?
You feel safe from risk because you’re in control. But if it's not working, you may have to make a choice either:
Fortunately for you, we know a lot about the latter, so dive on in:
Traditional digital marketing doesn’t cut it
It’s funny. The cost of traditional digital marketing campaigns is still the same, but the ROI isn’t.?
And like we said before, what once works doesn’t always work forever. So what’s the deal?
Well, if you’re still:
You need to know there’s a better way.
The fact is, while they still work, traditional digital marketing methods won’t fuel your growth.?
Not in the way you would hope. Why? Because the ROI can be difficult to track and often lower compared to digital methods. For instance, personalised email marketing can yield an average ROI of $42 for every $1 spent - that’s quite the return!
Your customers are desensitised?
But that’s not all. Your audience is likely fatigued. Tired from the concert hall of businesses shouting at them wherever they go - usually getting delivered straight to their pocket. Every minute of every day.?
And it shows - 71% of consumers feel that they see more ads than they did three years ago, and 56% feel "constantly bombarded" by ads. Clearly, we all know the feeling.?
Oversaturation feels completely inescapable - and customers are becoming desensitised to your efforts - fast.?
The new standard - Campaigns that stick
Action makes traction, so don’t feel disheartened by these scary statistics. There’s still plenty of time and space to turn your success around.?
That said, you need to know what makes an innovative digital campaign - and we know how easy it is to come across misinformation all over the web.?
Fortunately for you, we’re experts in these strategies, so here’s where you should be focusing your efforts:?
1. Personalisation
You’ve likely heard a ton about personalisation recently. But contrary to popular belief, it doesn’t all boil down to putting the prospect's name in the subject line.?
No. Your customers want to know that you understand them - and you’re not just offering them the same as everyone else. It should aim to tailor every customer experience with your business - to their individual needs (and preferences).
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While this sounds like a lot - it’s fairly straightforward once you know how.
It’s mostly about using the right data to inform your decisions and make those valuable insights that connect you with your audience even more.?
2. Interactivity
The modern person's attention span? Pretty bad. You’ve got to gamify content to get prolonged engagement. That’s where interactive content like quizzes, polls and assessments come in.?
Not only are they fun, and keep us engaged - they collect data. That stuff you need to be able to personalise interactions to your audience's preferences.
3. Omnichannel integrations
LinkedIn, website, social media, mobile apps, and even the odd phone call - these are your channels - and they need to be synchronised.
Without that connection, your communication looks off - disjointed almost to your audience.?
Not only does that make you look disorganised, you’re also missing out on the chance to each consumers at various points in their daily lives. And ultimately significantly increase the visibility and impact of your marketing messages.
4. Real-time engagement
There’s a lot happening in the world, so when something is happening, you want to be on your customer's pulse. Tools like AI chatbots, live support chats and real time updates are essential for keeping up and keeping your customer informed. No one wants to lose a customer just because they weren’t quick enough to resolve issues.
5. Diverse content?
What appeals to some might not appeal to everyone. By sticking to one type of content, you’re really only putting your eggs in one basket. And it might be the wrong one.?
There are tons of different types to choose from:
Innovative campaigns in action?
And the proof is in the pudding (that we made for Correxiko.) They initially came to us facing stiff competition in a rapidly growing market. They needed a fresh approach to not only maintain but also expand their market share in the UK.
Enter us. Our digital marketing strategy pivoted them from using traditional methods to a mix of highly targeted advertorials, refined PPC campaigns, and strategic influencer partnerships.?
Each element was crafted to address specific market segments with precision, aligning closely with Correxiko’s premium branding.
The result??
Overcoming resistance, securing loyalty
Hopefully, by now, you feel inspired to make a change and push past traditional methods.?
But whether you need a brand makeover or a creative edge, we have the strategy to make it happen. Simply contact Headland to start making your growth dreams a reality.