Types of Digital Out-of-Home (DOOH) Advertising & Costs??
Favour Obasi-ike, MBA, MS ??
Seasoned Project Scheduler with Meticulous Detailed Analysis | Primavera P6 | Microsoft Project (MSP) | Small to Large Projects
Imagine if you spent less than $20 and reached 1k people every day??
This newsletter is to educate you on how to effectively run local ads on digital billboards and out-of-home advertising platforms.
Contextually, we empower people with a message showing a brand and podcast that makes you think about your week and finish strong in hindsight.
It's important to be seen & remembered with the right branded contextual message in time.
Thank you for reading this and I hope this opens your eyes to discover new ways of marketing!
Key Takeaways for Digital Billboards
?? Unlock the Power of Digital Out-of-Home (DOOH) Advertising!
DOOH advertising provides a plethora of placement options that enhance brand visibility and authority, including LED billboards during peak traffic hours, train stations, street furniture, retail spaces, and more.
?? Cost Dynamics: The cost per play (CPP) ranges broadly from ￠0.05 to $8.50, influenced by the type of location and audience reach.
?? Effectiveness Boosters: To maximize ad impact and audience engagement, it’s essential to focus on contextual targeting and high dwell time.
?? Real-Time Insights: Leverage real-time reporting and heat maps to optimize ad placements and budget, ensuring maximum reach and effectiveness.
#DigitalMarketing #Advertising #BrandVisibility #DOOH #MarketingStrategy
Types of Digital Out-of-Home (DOOH) Advertising & Costs
?? Exploring Types of Digital Out-of-Home (DOOH) Advertising & Costs
Discover the various forms of DOOH advertising and their respective cost structures to elevate your marketing strategy:
1. Large Format Outdoor: Eye-catching ads on building sides and highways ($0.20 - $8.50 per play).
2. Train Stations: Engage daily commuters with strategic placements ($0.12 - $1.16 per play). Using QR codes would drive high affinity leads to your business. Same applies for other options on this list.
3. Street Furniture: Utilize city-wide street-level signs for local reach ($0.07 - $0.80 per play).
4. Retail/Shopping: Capture attention in food courts for enhanced brand awareness.
5. Bus Shelters: Leverage life-size ads for high visibility ($0.05 - $0.30 per play).
6. Fuel Stations: Reach customers while refueling with engaging audio/video ($0.05 - $0.30 per play).
7. Gyms: Maximize extended viewing opportunities during workouts ($0.05 - $0.30 per play).
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8. Office Towers: Display ads in elevators and lobbies for corporate audiences ($0.07 - $0.35 per play).
9. Medical Centers: Turn waiting rooms into advertising opportunities ($0.08 - $0.60 per play).
Choose the right DOOH channel to enhance your brand presence and engage your target audience effectively!
Content Creation and Approval Process | ?? Maximize Your DOOH Advertising Potential!
Here’s how we can streamline your campaign:
Artwork Specifications: Access detailed artwork specs and sizes to ensure compliance.
Content Upload: Easily upload and approve audio and video content within the system.
Diverse Campaign Placement: Select from multiple boards for varied campaign exposure.
Practical Steps for Your Success:
1. Start Small: Test your strategy with modest daily budgets (e.g., $1/day) to gauge effectiveness.
2. Choose Wisely: Focus on locations with high dwell times to engage your audience effectively.
3. Leverage Insights: Use real-time reporting to fine-tune ad placements and scheduling.
4. Targeted Approach: Implement contextual targeting (e.g., advertise gym recovery services in fitness centers).
5. Refine Strategy: Continuously analyze cost per play and reach metrics to enhance your campaign.
Let’s make your advertising efforts impactful!
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