The Digital Appetizer

From Our Blog

Meta's video ads, reimagined

Meta has launched powerful AI tools for video advertising. "Video Expansion" automatically adjusts video assets to fit different screen sizes, while "Image Animation" transforms static images into dynamic video content.?

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Threads VS X: The Community battleground

Threads is reportedly expanding its features to include community-based groups, called "Loops," similar to those found on X. This move could enhance user engagement and provide new opportunities for connection and discussion.

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TikTok gears up for the holidays

TikTok's new automated ad tools are designed to help advertisers navigate the holiday shopping season effectively. Features like "Smart+," "GMV Max," and "Conversion Lift Study" offer streamlined campaign management, targeted audience reach, and measurable results.

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Other Social Media Updates

Sharing Reels to Threads is getting easier

Meta is testing a new feature that allows users to directly share Instagram Reels onto Threads. This integration could simplify content sharing and potentially boost engagement across both platforms.

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Direct to WhatsApp DMs: Instagram's upcoming sticker

Instagram is introducing a Stories sticker that allows brands to connect with followers directly through WhatsApp chats. This sticker, available to businesses with linked WhatsApp accounts, aims to streamline communication and potentially increase direct message engagement.

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YouTube making room for the "Save" button

YouTube is testing the removal of the "Dislike" button from the main interface of its short-form video platform, Shorts. The "Save" button will take its place, allowing users to easily bookmark favorite clips.

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X is shifting creator payments towards Premium

Previously, creators earned based on ad revenue shared with viewers who watched ads in replies. Now, the focus shifts to engagement from Premium users. This means creators will be rewarded more for interactions from paying subscribers.

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LinkedIn ups the fun with "Tango"

LinkedIn is making its initial foray into gaming more engaging with improvements to its puzzle game. Players can now enjoy a new "Tango" logic game and benefit from a higher return rate.

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