The Digital Appetizer

From Our Blog

Instagram's new "Snap Map" déjà-vu?

Instagram is reportedly testing a new feature called "Friend Map" that allows users to share their location in real-time with friends – similar to Snap Map. However, Instagram's emphasis on privacy may set it apart from its Snapchat counterpart.

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Threads gets an uplift with new features

Threads has introduced a suite of powerful new features designed to empower creators and businesses. Understand your audience better with detailed analytics, plan content strategically with advanced scheduling and extensive post drafts.

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X releases advanced analytics for Premium-ers

X has rolled out a suite of powerful analytics tools exclusively for Premium subscribers. These tools provide in-depth insights into audience demographics, engagement metrics, and content performance.

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Other Social Media Updates

Meta and UMG strike major deal

Meta and Universal Music Group (UMG), announced a massive new licensing agreement. This deal expands music access across Facebook, Instagram, Threads, and even WhatsApp!

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Meta revamps its ad measurement

Meta is gearing up to enhance its ad campaign measurement and attribution. The platform is introducing new features designed to more accurately connect your Meta ads to conversions, providing you with valuable data to optimize your campaigns.

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YouTube extends ad breaks for CTV

YouTube is set to extend ad breaks within its Connected TV (CTV) experience. This means viewers can now enjoy 50% longer viewing sessions before their next ad break.

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YouTube brings AI chat summaries to live streams

YouTube is expanding its AI-powered chat summaries to include live streams. This feature, initially introduced for regular videos, aims to provide viewers with a concise summary of the key points discussed during a live broadcast.

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YouTube blurs the line between Shorts and longer videos

YouTube is testing merging Shorts and long-form videos into a single feed. This move aims to capitalize on the popularity of Shorts while also providing more exposure for longer-form content.

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